Lead scoring is not a new concept – It’s been around for more than a decade now. From the start, it’s been used by sales and marketing teams to determine if a lead is sales-ready or if it needs to
The secret to getting ahead is getting started. Mark Twain Think about everything that you have done in your career which was worthwhile. It has probably involved doing something you have never done before. Starting your outbound sales strategy is no
Why should you choose an Email drip campaign? Your drip campaign comes when you want to make your sales growth predictable. You may think that this is a very specific solution to a broad dilemma faced by companies every day.
Should I pursue an inbound or outbound marketing strategy? Have you ever asked this question? Your business depends on getting leads to convert into sales and you have limited resources with which to do it. I am in a unique
Customers love opening emails from strangers. Now I know what you are going to say, that everybody hates getting cold emails, and guess what: You’re wrong! When you write the right kind of cold email you have a good chance
Editor’s Note: While we can’t give legal advice, we can certainly help you interpret what these laws mean with respect to sales outreach/cold emails and help you create a non-spammy sales outreach experience for your prospects and leads. Are Sales