I love A/B testing! It’s hard for me to imagine my life without it, and once you try it, you’ll never go back. Why? Because A/B testing (also called split testing) can improve your effectiveness, and I don’t know about
If you had to pick one thing (I know that there are many, but just think of ONE) that greatly impacts the effectiveness of your outbound sales, what would it be? To us it’s followups. An outbound campaign without followups
Cold sales emails… let’s be honest, most of us hate them. Yet, they are still one of the most frequently used tactics to acquire new customers. Probably because email is the most popular tool for business communication, according to Forbes.