There is a big debate out there about inbound and outbound sales. Some companies swear by their inbound strategies while others fight for their outbound strategies. But even the diehards in both camps are coming around to a new philosophy.
Most people think that with outbound sales, they can either have their cake or eat it but not both. This is because they think they only have two options when it comes to outbound sales. They can either send a
“In god we trust, all others bring data” - William Edwards Deming
Accurate prospect data can be the difference between a winning sales strategy and one that never gets off the ground. See why it is crucial.
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Use Jobs to be Done (JTBD) framework to enhance your process of acquiring new customers.