Sales and marketing content from the world’s most respected brands all in one place brought to you weekly. All carefully hand-picked by our team to bring you the most valuable and relevant content.
Chris Zawisza on the art of copywriting, experimentation and failure… Meaty guest post with an example of the outbound sales campaign that was supposed to be a game-changer. Check out if it indeed was.
The road to outbound glory is littered with sales teams that never quite got it right. In this guest post, Predictable Revenue’s Collin Stewart lays down three key pillars that you need to do outbound sales successfully.
Adam Schoenfeld tried to unveil what makes cold emails effective by gathering & analyzing top performing cold-email templates from 290 companies. Great piece of research along with 8 best templates picked by the experts.
Adam Wooley shares a couple of tips on how to make your sales pitch as engaging as that show you watched in one go this weekend. Based on The 2018 State of Attention report by Prezi.
We all care about our win rates so much that we tend to forget about the other part of this equation. In this short blog post, Jason Lemkin argues that it’s equally important to monitor these as well.
The A/B testing framework dates back 100 years, as it was used in agriculture and medicine. If you’re not doing it, you’re really behind. Here’s a short guide on why to test, what to test and how to test.
A great piece of advice from Whitney Sales on how to approach sales in early-stage companies. An actionable framework for building start-up’s founding narrative, structuring your customer stories and putting it all together into your perfect pitch.
Short and sweet blog post written by Maddy Osman on a sales strategy that is “easy to employ and statistically proven to work” – the one we love the most.
What is the most important part of AEs job? Closing, right? That’s what they were hired for. Brilliant piece of research from Gong, analyzing 42,945 closing calls, reveals that the Holy Grail lies somewhere else.
