Sales Tactics

17-06-19

The best (worst) outbound sales campaign by Growbots

Chris Zawisza on the art of copywriting, experimentation and failure… Meaty guest post with an example of the outbound sales campaign that was supposed to be a game-changer. Check out if it indeed was.

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22-01-19

Customer Stories That Sell

Social Proof is easy, right? Just mention that Google is using your solution and you have a sure deal. Well, according to another great piece of research from Gong, that’s not the case at all. Fortunately, they got you covered with free “University-Grade Training” that will teach you how to do it right!

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22-01-19

What 290 Cold Emails Teach Us About Sales & Marketing in 2019

Adam Schoenfeld tried to unveil what makes cold emails effective by gathering & analyzing top performing cold-email templates from 290 companies. Great piece of research along with 8 best templates picked by the experts.

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20-12-18

Superstar SDR #8: Jeremy Leveille – 69 Meetings in a Month! A How to Guide

Awesome series and even more awesome episode – Tito Bohr interviewing a superstar SDR, Jeremy Leveille, who shares tons of insight on a tailored, personalized, multi-channel outreach and how to be creative about it.

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20-12-18

Email Sales Kit

Need some help with your prospecting emails? Jill Konrath got you covered with a pack of resources on how to craft perfect sales emails. Definitely check out The Ultimate Guide to Email Prospecting to get actionable advice and templates.

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22-11-18

The Three Frameworks You Need to Kick-start Sales

A great piece of advice from Whitney Sales on how to approach sales in early-stage companies. An actionable framework for building start-up’s founding narrative, structuring your customer stories and putting it all together into your perfect pitch.

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22-11-18

How to do storytelling effectively

On this episode of The SDR Chronicles, Morgan J Ingram interviews Paul Lanigan, a speaker, author, sales trainer and, most importantly, a communication expert. It’s a great breakdown of why storytelling is so important in sales, when it is useful and how to tell compelling stories.

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12-11-18

The State of Social Selling

Did you know that 90% of top salespeople use social selling tools? Learn more about this technique and its potential by reading this great, data-driven ebook written by Brand24.

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12-11-18

How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Video is undeniably the next big thing in sales and marketing. This compilation from the winners of the 2018 Video in Business Awards will show you how creative one can get with this channel.

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