45 Best Sales Prospecting Tools and Software for 2023

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Sales Prospecting Tools and Software for 2023

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As a sales professional, you probably know the importance of having the right tools to achieve your goals, especially when it comes to finding new prospects.

Thankfully, in today’s fast-paced and digitally driven world, it’s no surprise that there is a vast number of sales prospecting tools and software available. But how do you know which ones are the best suited for your needs?

In this blog post, we’ve compiled a list of the 45 best sales prospecting tools and software for 2023 to help you navigate through the clutter and make an informed decision. Hence, if you are on the hunt for a sales prospecting software for your business, look no further.

Why is sales prospecting important?

The highly competitive business environment means that sales prospecting has become crucial for any organization that wants to increase its revenue and grow its customer base.

Simply put, sales prospecting is a process of identifying and reaching out to potential customers who might have an interest in your products or services but haven’t yet heard about you or made a purchase.

This approach, when well-targeted and executed, is an essential part of any successful sales strategy, and it can yield significant benefits for companies of all sizes.

There are a couple of reasons why having a sales prospecting process in place is crucial for any business:

1. It helps identify new opportunities

Effective sales prospecting helps businesses get access to new opportunities. It allows you to identify potential clients who may not have previously been on your radar.

With the right sales prospecting techniques, you can reach out to new markets or demographics you may not have considered before and can expand your reach.

2. It increases sales

By identifying prospects that match your ideal customer profile and engaging them with your product or service, sales prospecting can lead to increased sales and revenue for your business. It’s a proactive approach to find new customers and explore new markets.

3. It helps you build valuable relationships with your potential clients

Sales prospecting is all about building relationships with your prospects. By reaching out and engaging them in conversation, you show that you care about their needs and make them feel seen. Such an approach can lead to more long-term business success by building loyalty and trust with your customers.

4. It saves time and resources

Instead of focusing on cold calling or a scatter-shot approach, effective prospecting saves time and resources by honing in your sales efforts on more targeted leads. Moreover, prospecting helps you focus on qualified leads that are more likely to convert to sales, meaning you don’t have to cast a wide net and see what sticks.

5. It increases your competitive edge

Finally, sales prospecting can give you a significant advantage over your competitors. By focusing on your unique selling proposition and your customer’s specific needs, you can differentiate yourself from your competitors and stay ahead of the curve. This makes it more likely that you will be chosen over other companies in the market.

Selecting a sales prospecting tool: key factors to consider

Before investing in a sales prospecting tool, it’s important to consider a few critical factors that will help you choose the most effective solution from the many sales prospecting tools on the market.

Features and functionality

Look for a tool that offers capabilities tailored to your specific needs. This could include lead scoring, automation features, personalized outreach capabilities, and integration with other systems like your CRM or email platform.

Ease of use

The tool should be user-friendly and require minimal training to understand and operate. If it’s too complex, your team may not use it to its full potential.

Scalability

Consider whether the tool can scale with your business. As your business grows, your needs will change. A good sales prospecting tool should be able to adapt to these changes.

Customer support

Good customer support is essential. Look for providers who offer prompt and effective support, so if any issues arise, they can be addressed quickly and efficiently.

Pricing

Understanding the pricing structure is crucial. Some tools charge per user, while others offer unlimited users for a single cost. Determine what pricing model best suits your business’s financial situation.

Choosing the right sales prospecting tool can make a significant difference in your team’s productivity and success. By considering the above factors, you can find a tool that aligns with your business goals and drives your sales efforts effectively.

Now that you’ve got a grasp on what sales prospecting is, how it impacts your business, and what to consider when picking a prospecting tool, let’s jump into exploring the very best tools out there.

45 best sales prospecting tools

1. Growbots

Growbots is an all-in-one outbound sales platform that combines powerful lead generation and outreach solutions. Its database consists of 180M+ verified worldwide contacts which can be filtered using detailed criteria to make sure that you find all the relevant prospects in your niche. You can easily reach out to potential customers through automated outbound campaigns. For that purpose, you can use pre-built templates or create your own personalized emails with Growbots’ AI Template Generator.

What sets Growbots apart from other tools are its added services: Premium Support with which you can request campaign feedback, and Concierge, a service where 95% of outbound activities are outsourced to one of Growbots’ seasoned experts. This makes it the perfect tool for any company, regardless of their experience level in prospecting and outbound sales.

Pricing

Paid plans start at $49 per month.

Ratings

4.7/ 5 on Capterra.

Features

Among Growbots’ key features are automated email campaigns, a comprehensive database of prospects, CRM integration capabilities, and detailed campaign analytics making it easy for businesses to target, engage, and convert potential clients. What is more, as part of their subscription, Growbots users gain access to Warmbots – an email warm up tool that monitors and increases their sender reputation. Thanks to its robust features, Growbots is an ideal solution for B2B sales prospecting and one of the best sales prospecting software currently available.

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2. HubSpot Sales Hub

This tool is great for sales teams who need to manage their entire sales-oriented process from one platform.

Pricing

Paid plans start at $20 per month.

Ratings

4.4/5 on G2.

Features

Some of the features of Sales Hub include email tracking, team email, sales automation, and pipeline management.

45 Best Sales Prospecting Tools and Software for 2023 - Hubspot Sales Hub

3. ZoomInfo

The tool offers accurate information on prospects, including email addresses and phone numbers. Additionally, it provides insights into a lead’s behavior, allowing reps to engage in personalized conversations that resonate with prospects. It is one of the best sales prospecting software for enterprises.

Pricing

Their packages start at $15,000 per year.

Ratings

4.4/5 on G2.

Features

With ZoomInfo, you can search by company size, industry, and geography to find the right prospects for your business. It helps keep your contact data accurate and up-to-date with their data enrichment feature. Moreover, ZoomInfo integrates with many of the leading sales and marketing platforms including Salesforce, Marketo, and Hubspot.

45 Best Sales Prospecting Tools and Software for 2023 - Zoominfo

4. Salesloft

Salesloft is another one of B2B sales prospecting tools designed to assist in creating a better buying experience for their customers. It enables businesses to manage, measure, and optimize their sales efforts more effectively.

Pricing

Available upon request.

Ratings

4.5/5 on G2.

Features

SalesLoft offers features that make it an essential tool for sales engagement and automation. These features include sales cadences, integrated dialer, sales analytics, email templates, third-party app integrations, AI-powered features, and more. Users can create customizable workspaces, improve data accuracy through automated data capture, and more, all designed to enable seamless sales operations.

45 Best Sales Prospecting Tools and Software for 2023 - Salesloft

5. LinkedIn Sales Navigator

With LinkedIn Sales Navigator, reps can easily find and engage with decision-makers in their target markets.

Pricing

Starts at $99.99 per month.

Ratings

4.3/5 on G2.

Features

It helps sales professionals find and connect with prospects. The features of Sales Navigator include lead recommendations, advanced search filters, and InMail messaging. It also has access to LinkedIn’s vast network of professionals and companies, which can help sales professionals find decision-makers within organizations. Additionally, Sales Navigator provides real-time sales updates, which can be customized based on the user’s preferences.

45 Best Sales Prospecting Tools and Software for 2023 - LinkedIn Sales Navigator

6. Salesforce

A comprehensive CRM tool that provides businesses with a single platform to manage the entire sales process.

Pricing

Paid plans start at $25 per month.

Ratings

4.3/5 on G2.

Features

Salesforce has numerous features that help sales management streamline and automate sales processes. Some of the features of Salesforce include lead and opportunity management, contact management, reports and dashboards, email templates and tracking, custom branding, and mobile access. Salesforce also integrates with other business tools like Mailchimp, HubSpot, and Quickbooks.

45 Best Sales Prospecting Tools and Software for 2023 - Salesforce

7. Clearbit Prospector

The tool helps sales teams gather up-to-date information on their leads by continuously updating and enriching data with insights.

Pricing

Available upon request.

Ratings

4.4/5 on G2.

Features

One of the standout features of Clearbit Prospector is the advanced search function that allows users to filter prospects based on their job title, location, company size, and industry. Additionally, the tool provides real-time data enrichment, which automatically updates existing contact information and adds new contact details to your list. The platform also integrates with popular CRMs such as Salesforce, which makes it easy to transfer data from Clearbit Prospector to other software.

45 Best Sales Prospecting Tools and Software for 2023 - Clearbit Prospector

8. Gong

This AI-powered tool focuses on sales coaching and analysis, providing insights on the conversation with prospects and detecting the best performance area for each team member.

Pricing

Available upon request.

Ratings

4.7/5 on G2.

Features

One of the Gong’s features is its ability to analyze sentiments during calls. Gong’s AI technology can identify if a prospect is interested or disengaged, providing valuable insights for sales representatives. Another feature that Gong offers is the ability to track deal momentum. Additionally, Gong’s platform integrates with a variety of tools including Salesforce, Slack, and Microsoft Teams.

45 Best Sales Prospecting Tools and Software for 2023 - Gong

9. EngageBay

EngageBay is one of the automation tools offering features such as email marketing, lead scoring, and automated chatbots, allowing sales teams to create workflows.

Pricing

Paid plans start at $14.99 per month.

Ratings

4.6/5 on G2.

Features

Some of the key features include customer engagement, email marketing, marketing automation, live chat, and more. The platform also integrates with other tools like Zapier, Shopify, and WooCommerce, making it easy to streamline your processes. EngageBay also offers a mobile app, making it easy to manage your sales and marketing processes on the go.

45 Best Sales Prospecting Tools and Software for 2023 - EngageBay

10. Outreach.io

Outreach provides a single communication platform for sales reps to engage with prospects, helping to convert more leads in a shorter amount of time.

Pricing

Available upon request.

Ratings

4.3/5 on G2.

Features

Some of the features of the platform include email tracking, which allows sales teams to see when their sales messages are opened and read by prospects. Outreach.io also offers sales automation, which means that you can set up personalized sequences of email and phone outreach to your prospects. Other features include team reporting, advanced lead enrichment, and custom API integrations.

45 Best Sales Prospecting Tools and Software for 2023 - Outreach.io

11. GoToMeeting

GoToMeeting is an online meeting platform that is especially useful for remote sales teams in need of tools to facilitate virtual meetings easily.

Pricing

Paid plans start at $14 per month.

Ratings

4.2/5 on G2.

Features

GoToMeeting possesses a range of features that make it one of the best video conferencing tools in the market. The tool provides screen sharing, recording, transcription, and keyboard and mouse control. Furthermore, one of its features is that it integrates with various programs such as Office 365, Salesforce, Slack, and Google Calendar.

45 Best Sales Prospecting Tools and Software for 2023 - GoToMeeting

12. Leadfeeder (now Dealfront)

The Dealfront platform helps sales and marketing teams compete in the European market by providing them with relevant data, applications, and insights.

Pricing

Available upon request.

Ratings

4.3/5 on G2.

Features

Some of the Dealfront’s features include: access to contact and company data, lead builder, integration to CRM and marketing automation, data cleaning and enrichment, data segmentation, filtering options, and news and people alerts.

45 Best Sales Prospecting Tools and Software for 2023 - Dealfront

13. Mixmax

Mixmax is an email marketing tool with features such as tracking, personalized follow-up, and calendar scheduling.

Pricing

Paid plans start at $65 per month.

Ratings

4.6/5 on G2.

Features

Some of Mixmax’s features include the ability to schedule meetings directly from Gmail, the email templates feature, and the SMS and phone call integration. Mixmax also integrates with tools like Salesforce, Hubspot, and Slack, making it easy to automate and share data between business apps.

45 Best Sales Prospecting Tools and Software for 2023 - Mixmax

14. Calendly

A scheduling tool, Calendly integrates with your existing calendar, enabling prospects to book meetings with you in just a few clicks.

Pricing

Paid plans start at $8 per month.

Ratings

4.7/5 on G2.

Features

With Calendly, you can set up team availability, which can help coordinate team meetings and availability. Calendly integrates with various video conferencing tools such as Zoom, Microsoft Teams, and Google Meet, allowing for easy virtual meetings. Additionally, the software integrates with various CRM and marketing tools such as Salesforce and Mailchimp, allowing for easy appointment management.

45 Best Sales Prospecting Tools and Software for 2023 - Calendly

15. Lusha

Lusha is a sales intelligence tool with which reps can access prospects’ contact information, such as personal email addresses and phone numbers.

Pricing

Paid plans start at $39 per month.

Ratings

4.3/5 on G2.

Features

Lusha’s Chrome extension allows sales teams to access contact and company data directly from LinkedIn, Salesforce, and other websites. The email and phone verification feature ensures that the provided data is accurate, saving time and effort on wrong leads.

45 Best Sales Prospecting Tools and Software for 2023 - Lusha

16. Pipedrive

Pipedrive is a sales tool that provides sales teams with a visual rendering of their entire sales process, including deals in progress and deals won, to whip your sales processes into shape and accelerate sales cycles.

Pricing

Paid plans start at €14.90 per month.

Ratings

4.2/5 on G2.

Features

The tool offers a visual pipeline view that helps you see the status of your deals at a glance. You can customize your pipeline stages, add activities, and set reminders to keep your leads moving through the pipeline. Pipedrive also offers a lead management tool that allows you to import leads from multiple sources and automatically assign them to the right salesperson. The tool also has a reporting feature that helps you track the performance of your sales team, analyze your sales data, and identify areas for improvement.

45 Best Sales Prospecting Tools and Software for 2023 - Pipedrive

17. Reply.io

Reply.io is an email automation tool that helps sales teams set up automated campaigns that engage leads and encourage them to respond to your email.

Pricing

Paid plans start at $60 per month.

Ratings

4.6/5 on G2.

Features

Reply.io has a wide range of features to boost sales engagement. These features include integrations with various tools, smart follow-up send times which can improve engagement rate, and targeted reporting that allows for smarter decision-making. Users can expect the software to easily integrate with popular CRM software such as Salesforce and Hubspot. Another feature of Reply.io is the ability to pause and restart campaigns.

45 Best Sales Prospecting Tools and Software for 2023 - Reply.io

18. DocSend

DocSend enables businesses to send and track documents to their prospects in a streamlined manner. DocSend helps you gain valuable insights into how prospects interact with your documents.

Pricing

Paid plans start at $15 per month.

Ratings

4.6/5 on G2.

Features

DocSend offers a diverse set of features, making it ideal for various industries. With DocSend, users can share documents securely with password protection, expiration dates, and custom sharing permissions. The platform also allows users to create trackable links and embed them within emails or websites. DocSend’s Key Capture feature, available on the Enterprise plan, captures prospect data automatically and logs it into your CRM.

45 Best Sales Prospecting Tools and Software for 2023 - DocSend

19. Datanyze

Datanyze is a comprehensive sales intelligence and lead generation application.

Pricing

Paid plans start at $29 per month.

Ratings

4.2/5 on G2.

Features

Datanyze is equipped with a robust set of features that aids in identifying and engaging with potential leads. These features include predictive analytics, firmographic data, technographic data, and integrated prospecting tools.

45 Best Sales Prospecting Tools and Software for 2023 - Datanyze

20. Capterra

Capterra is a leading digital marketplace that connects businesses with software solutions fitting their unique needs. It facilitates an easy comparison of software options, helping businesses make informed decisions.

Pricing

Free.

Ratings

3.7/5 on G2.

Features

Capterra’s offerings include comprehensive software listings across various categories, detailed software descriptions with user reviews, an intuitive platform for easy comparison, and personalized software recommendation tools.

45 Best Sales Prospecting Tools and Software for 2023 - Capterra

21. Overloop

Overloop is a modern and intuitive CRM platform designed with a focus on generating leads and sales prospecting.

Pricing

Overloop offers only one plan for €99 per month.

Ratings

4.3/5 on G2.

Features

Standout features of Overloop include automated prospecting, customizable sales pipeline, and a broad range of integration options. Its powerful automation capabilities help save time, reduce manual efforts, and increase productivity, making it an indispensable tool for any sales team.

22. TextMagic

TextMagic is a powerful communication solution that offers businesses the ability to reach their prospects effectively through bulk SMS services.

Pricing

Starts at $0.049 per message.

Ratings

4.4/5 on G2.

Features

TextMagic’s features include bulk SMS, scheduled messages, and text-to-speech options. Its ability to integrate with various CRM systems makes it a versatile lead prospecting tool, enhancing the seamlessness of communication between businesses and their prospects.

45 Best Sales Prospecting Tools and Software for 2023 - TextMagic

23. Mailshake

Mailshake is a simple yet effective sales engagement platform, primarily designed for conducting cold email outreach, follow-ups, and generating leads.

Pricing

Paid plans start at $49 per month.

Ratings

4.7/5 on G2.

Features

Mailshake offers a variety of features such as automated follow-ups, link click tracking, and A/B testing capabilities. Its ability to integrate with various CRM systems further enhances its appeal as a versatile lead generation and outreach tool.

45 Best Sales Prospecting Tools and Software for 2023 - Mailshake

24. LeadIQ

LeadIQ is a tool which simplifies the lead generation process by enabling users to find and capture leads directly from their social platforms.

Pricing

Paid plans start at $75 per month.

Ratings

4.3/5 on G2.

Features

LeadIQ includes real-time prospect data, lead capture and enrichment, and integration with CRMs, providing an all-in-one platform for enhancing sales efficiency.

45 Best Sales Prospecting Tools and Software for 2023 - LeadIQ

25. Loom

Loom is a video messaging tool that allows users to capture and share information much quicker than through text-based emails or messages. It’s an ideal tool for sales prospecting, as it allows for personalization and human connection that text-based communications often lack.

Pricing

Paid plans start at $12.50 per month.

Ratings

4.7/5 on G2.

Features

Features of Loom include high-quality screen and video recording, easy sharing through link generation, and the ability to add comments or reactions to videos. These features make it a powerful tool for sharing product demos, sales pitches, and providing customer support.

45 Best Sales Prospecting Tools and Software for 2023 - Loom

26. Cognism

Cognism is a comprehensive B2B prospecting tool designed to facilitate the sales and marketing processes.

Pricing

Available upon request.

Ratings

4.7/5 on G2.

Features

Some of Cognism’s features include data enrichment, which supplements your existing lead data with additional information, and sales triggers, which alert you to changes in a lead’s circumstances that may make them more likely to convert. It also provides a global compliance solution, ensuring the data you obtain is GDPR compliant.

45 Best Sales Prospecting Tools and Software for 2023 - Cognism

27. MailTester

MailTester is a tool designed to verify the validity of email addresses. With MailTester, you can easily check if an email address exists before initiating any communication.

Pricing

Based on the number of verifications required, with plans ranging from a free package to $2999 for 10,000,000 email verifications.

Ratings

4.2/5 on G2.

Features

Some of the notable features offered by MailTester include bulk email verification, domain validation, and syntax verification. These features empower users to streamline their email communication processes and ensure that their prospect lists are accurate and up-to-date.

45 Best Sales Prospecting Tools and Software for 2023 - MailTester

28. Demodesk

Demodesk is a sales enablement platform. With its advanced screen sharing technology and automated meeting scheduling, Demodesk makes customer interaction and negotiation a breeze.

Pricing

Paid plans start at €39 per month.

Ratings

4.6/5 on G2.

Features

Its primary features include real-time screen sharing, interactive meeting scheduling, automated follow-ups, and a detailed analytics suite. These features empower businesses to efficiently engage their prospects, monitor engagement levels, and drive better conversion rates.

45 Best Sales Prospecting Tools and Software for 2023 - Demodesk

29. Boomerang for Gmail

Boomerang is a prospecting tool that has revolutionized the way professionals manage their emails. It offers a suite of features designed to improve productivity, including the ability to schedule emails to send at optimal times, track responses, and even pause your inbox to minimize distractions.

Pricing

Paid plans start at $4.98.

Ratings

4.5/5 on G2.

Features

Features of Boomerang include email scheduling, response tracking, inbox pausing, read receipts, click tracking, and follow-up reminders. These features combined, offer a comprehensive solution to maximize email productivity and ensure no important communication slips through the cracks.

45 Best Sales Prospecting Tools and Software for 2023 - Boomerang for Gmail

30. Dripify

Dripify is a proficient LinkedIn automation tool that simplifies prospecting and lead generation.

Pricing

Paid plans start at $59 per month.

Ratings

4.4/5 on G2.

Features

Some of the features of Dripify include automated LinkedIn messaging, connection requests, follow-ups, and endorsements, as well as a range of CRM integrations. Together, these features offer a holistic approach to LinkedIn automation, empowering users to reap the benefits of LinkedIn networking without investing unnecessary hours into manual management.

45 Best Sales Prospecting Tools and Software for 2023 - Dripify

31. Zendesk Sell

Zendesk Sell is a salesforce automation tool designed to enhance productivity and improve visibility into the sales process.

Pricing

Paid plans start at $25 per month.

Ratings

4.2/5 on G2.

Features

Key features of Zendesk Sell include deal tracking, task automation, sales forecasting, and performance reports. Together, these features provide a comprehensive solution for managing sales processes, enabling teams to stay organized and focused on reaching their sales objectives.

45 Best Sales Prospecting Tools and Software for 2023 - Zendesk Sell

32. Leadfuze

Leadfuze is a robust lead-generation and sales prospecting platform designed to empower businesses to locate, connect, and engage with potential clients and leads.

Pricing

Paid plans start at $147 per month.

Ratings

4.6/5 on G2.

Features

Some of the features of Leadfuze include automated prospect list building, lead qualification, outreach automation, and integrations. By offering these capabilities, Leadfuze provides a comprehensive solution for businesses aiming to automate and optimize their prospecting and outreach efforts.

45 Best Sales Prospecting Tools and Software for 2023 - Leadfuze

33. LeadBoxer

LeadBoxer is one of prospecting tools for sales enabling lead discovery and sales prospecting. By leveraging advanced algorithms, LeadBoxer captures and evaluates sales leads based on online behavior. This enables businesses to concentrate their efforts on the most promising prospects, maximizing their chances of success.

Pricing

Paid plans start at €80 per month.

Ratings

4/5 on G2.

Features

LeadBoxer’s key features include lead identification, lead scoring, web traffic insights, and real-time notifications. These features, when combined, offer a well-rounded solution to businesses looking to streamline their prospecting process and improve their lead conversion rates.

45 Best Sales Prospecting Tools and Software for 2023 - Leadboxer

34. Crystal Knows

Crystal is a B2B sales prospecting tool that provides detailed personality insights to help your organization communicate more effectively. It uses a technology known as “personality AI” to analyze millions of online data points and accurately identify someone’s personality.

Pricing

Paid plans start at $49 per month.

Ratings

4.6/5 on G2.

Features

Crystal’s features include personality detection, communication coaching, and team culture analysis. These tools can greatly enhance your understanding of your prospects and help you tailor your communication to their unique traits and preferences.

45 Best Sales Prospecting Tools and Software for 2023 - Crystal Knows

35. Hunter.io

Hunter.io is a powerful email prospecting tool that enables your team to reach out to prospects more effectively.

Pricing

Paid plans start at $49 per month.

Ratings

4.4/5 on G2.

Features

Notable features of Hunter include email finder and verification, domain search, and email count. Utilizing these features can provide your team with a significant advantage in your prospecting efforts, enabling you to identify and contact potential leads with increased precision and efficiency.

45 Best Sales Prospecting Tools and Software for 2023 - Hunter.io

36. FindThatLead

FindThatLead is one of the prospecting tools for sales designed to streamline the process of identifying and connecting with leads.

Pricing

Paid plans start at $49 per month.

Ratings

4/5 on G2.

Features

Some of FindThatLead’s most notable features include an email finder, prospecting tool, and lead management system. These tools offer users the ability to identify, analyze, and manage prospects more effectively, contributing to a more streamlined and efficient prospecting process.

45 Best Sales Prospecting Tools and Software for 2023 - FindThatLead

37. Owler

Owler is a dynamic platform that provides real-time insights on your competitors, allowing you to stay updated on their business strategies and make informed decisions.

Pricing

Paid plans start at $35 per month.

Ratings

4.3/5 on G2.

Features

Owler stands out with features such as competitor tracking, real-time news alerts, and detailed company profiles, equipping users with a comprehensive understanding of their business landscape.

45 Best Sales Prospecting Tools and Software for 2023 - Owler

38. Skrapp

Skrapp is a B2B email finder and verifier that is essential for businesses involved in prospecting and lead generation.

Pricing

Paid plans start at $49 per month.

Ratings

3.9/5 on G2.

Features

Skrapp comes with numerous features such as bulk email finding, domain search, LinkedIn integration, and email verification, all of which help businesses streamline their prospecting efforts.

45 Best Sales Prospecting Tools and Software for 2023 - Skrapp

39. Semrush

Semrush is a marketing toolkit that provides invaluable data for prospecting, such as competitor analysis, SEO audits, and social media tracking.

Pricing

Paid plans start at $129.95 per month.

Ratings

4.5/5 on G2.

Features

Semrush’s features include organic research to identify competitors’ SEO strategies, advertising research to learn competitors’ ad strategies and budgets, backlink analysis to evaluate links pointing to competitors’ websites, and keyword research to keep your web content and ad campaigns optimized.

45 Best Sales Prospecting Tools and Software for 2023 - Semrush

40. Coupler.io

Coupler.io is a data import tool that can be instrumental in prospecting efforts. It enables businesses to establish automatic data flows between various applications, which can significantly streamline lead management processes and improve sales productivity.

Pricing

Paid plans start at $25 per month.

Ratings

4.9/5 on G2.

Features

Key features of Coupler.io include automatic data import, a broad range of integrations with popular apps like Airtable, Google Sheets, and Excel, scheduled refreshes, and CSV import. These features collectively offer a convenient and efficient solution for managing and analyzing prospect data.

45 Best Sales Prospecting Tools and Software for 2023 - Coupler

41. Fiber.ai

Fiber.ai is an AI-powered marketing automation platform designed specifically for startups.

Pricing

Available upon request.

Features

Fiber.ai crafts personalized outreach messages using a wealth of information, ensuring high open and response rates. Users can define their ideal prospect profile, and Fiber will filter out the highest-priority prospects based on the given criteria.

45 Best Sales Prospecting Tools and Software for 2023 - Fiber

42. Vainu

Vainu is a dynamic sales prospecting and lead discovery platform that offers businesses the ability to access comprehensive company data.

Pricing

Paid plans start at €4,200 per year.

Ratings

4.6/5 on G2.

Features

With its robust database, Vainu empowers sales and marketing teams to identify and target potential leads more effectively. The platform integrates seamlessly with CRMs, ensuring that data is always up-to-date and relevant for outreach efforts. It also allows you to set up triggers based on specific criteria to streamline your sales workflow.

45 Best Sales Prospecting Tools and Software for 2023 - Vainu

43. Albacross

Albacross is a revenue acceleration platform that provides businesses with first-party intent data, enabling them to understand their buyer persona better.

Pricing

Paid plans start at €79 per month.

Ratings

4.6/5 on G2.

Features

You can use this tool to transform your website visitors into actionable company profiles, understand the behavior of visitors on your website, and categorize and filter the data to target leads effectively.

45 Best Sales Prospecting Tools and Software for 2023 - Albacross

44. ProductHunt

Product Hunt is a vibrant platform that curates and showcases the best new tech products daily.

Pricing

Free.

Ratings

4.3/5 on G2.

Features

ProductHunt showcases new products every single day, offering users a fresh set of innovations to explore. With the variety of people using the platform, it makes a great place to look for B2B leads.

45 Best Sales Prospecting Tools and Software for 2023 - ProductHunt

45. Mattermark

Mattermark is a platform designed for data-driven deal-making, enabling users to discover, prospect, and track the world’s fastest-growing companies and investors.

Pricing

Available upon request.

Features

Mattermark offers features like company profiles with over 80 fields, key personnel identification, growth signals, and more. It integrates seamlessly with tools like Salesforce, Google Sheets, Microsoft Excel, and offers a developer-friendly API.

45 Best Sales Prospecting Tools and Software for 2023 - Mattermark

Which sales prospecting tool to choose if you are a small business

Growbots

Growbots is a top choice for small businesses due to its fully automated system that saves time and effort in prospecting, as well as the verified contact data it has in its database. It offers a combination of machine learning and AI to streamline client outreach, making it one of the top sales prospecting tools on the market.

For instance, Growbots will automatically qualify prospects based on the sentiment in their replies.

Its pricing is competitive and includes access to all features with no hidden costs, making it a cost-effective solution for smaller businesses. Additionally, with its sales prospecting services like Concierge, it makes one of the best tools for sales prospecting.

leave no lead unexplored

Every potential client within reach

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a great tool for small businesses who want to leverage LinkedIn’s vast network. It offers advanced filtering options to find the right prospects and its pricing is reasonable, considering the value it delivers. However, it may have a steeper learning curve for users who are not familiar with the platform.

Hunter.io

Hunter is an easy-to-use platform that offers a simple yet powerful tool for finding and verifying professional email addresses. It operates on a usage-based pricing model, which may not be cost-effective for businesses with limited email verification needs.

HubSpot Sales Hub

HubSpot Sales Hub offers robust sales tools that adapt to your growing business needs. Its features include scheduling, and pipeline management. However, a disadvantage of this tool is that it can be overwhelming for users who are new to sales software.

Conclusions

To sum up, the array of sales prospecting tools and software for 2023 is diverse and expansive, promising a tool for every sales strategy and every team size.

By leveraging some of these top 45 tools, sales teams can optimize their workflows, generate quality leads, and close deals more efficiently.

But remember, the choice of a tool should align not just with your immediate needs, but also your long-term business goals. As the digital landscape continues to evolve, so too should your lead prospecting tools.

Stay ahead of the curve by continuously assessing and updating your tool stack as necessary.

Picture of Maciej Skoczyński

Maciej Skoczyński

Account Executive Team Leader at Growbots

no prior experience & time required

Find your winning outbound formula with Concierge

no prior experience & time required

Find your winning outbound formula with Concierge

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