You’ve finally made a decision to start your adventure with outbound sales, and you feel a wave of excitement. You know that if done right, outbound sales can become an awesome source of leads, so your expectations are high.
Then you sit down to write your first ever cold sales email, and you’re stuck!
Does it sound familiar? Worry not, we’ve all been there. There are a few rules that you should follow to write an effective cold email.
8 Tips to Writing Your First Cold Sales Email
1.Know your target audience
Before you start writing your first cold sales email, you have to make sure you know who you’re targeting. The content of your email should be all about them.
There are a few things you have to figure out:
- What sector they work it
- How big the company is
- Where they are located
- Are they male or female
- What their budget is
- What problems they struggle with
It’s a good idea to create an ideal customer profile, and make sure your entire outbound sales campaign is focused on it. If you don’t know where to begin, then this article will guide you through the process.
2. Do proper research
You are writing a cold email… and believe it or not but they are called cold for a reason. You’re sending an email to a person you don’t know, what’s even more important is that they don’t know you either!
So why on Earth would they bother reading your email… not even mentioning replying to it.
It’s your responsibility to get to know them, and this means extensive research. Don’t limit yourself to just finding out what their name, job position, and company is. Dig deeper.
Find something you have in common, check out their social media profiles. Maybe you have some common connections, or you went to the same school or attended the same conference recently.
This will help you come up with an email that will appeal to them, which will increase your chances of getting a response.
3. Sort out your pitch
Get your pitch in order! If your prospect doesn’t understand what your product does, then they probably won’t respond to your email. Unless your copy is SO GOOD, they’ll reply asking “ok, but what does your product actually do?”.
And if they do, then you got a second chance, don’t mess it up! Adjust your pitch to your target audience and remember to address their pain points.
4. Create an appealing subject line
Writing your first cold email involves writing your first subject line. Better make sure it’s appealing, otherwise, your email will never get opened.
You spent all this time researching your prospects, writing content for your email, and they didn’t even open it. And no wonder if your subject line sucked!
Here are a few subject lines that will definitely annoy your prospects, so they’re better avoided:
- A quick question
- Just checking in
- Meeting request
- and many, many others
We’ve come up with a subject line that gives us an 80% open rate. Feel free to steal it, you can find it here.
5. Your cold email opening line really matters
Another thing you have to remember about while writing your first cold sales email is your opening line. You have 6 seconds to make a good impression, and it’s not a lot.
However, since you know who you’re targeting and you’ve done extensive research on them, writing a good opening line should be a piece of cake.
Do you remember when I told you about finding something that you and your prospect have in common, like a shared connection, interest or an event that you both attended?
You might want to use this info here. If you need some inspiration for writing a good email opening line, then I’ve got you covered. Catch!
6. Personalize your message (no excuses)
If you want to write a cold email that gets a response then please personalize it. I can’t emphasize this enough…
Do you know what’s worse than receiving an email from a person/company you’ve never heard of?
Getting a generic cold email. This means sending the same email to a big group of recipients, you can call it a mass mailing.
Could you please make me feel a little bit special?
There are so many ways you can personalize an email, getting your recipient’s name right is the 1st step (you wouldn’t believe the number of times I’ve received an email that misspelled my name or worse, got it completely wrong). This gets an instant delete.
Personalized emails improve conversions by 10%. Do you really need more persuading?
7. Write and schedule your cold email follow-ups
When writing your first cold sales email, don’t forget about follow-ups. Not getting a response to your cold email doesn’t necessarily mean your email was bad. There might be dozens of reasons why your prospect didn’t reply, for example:
- Your email got lost in their mailbox
- They read it but they were too busy to reply
- Wrong timing – they aren’t interested right now (which doesn’t mean they won’t be interested in the future).
This is why it’s necessary to send follow-ups, if you don’t, you will miss out on a lot of opportunities.
Let’s put it this way, an outbound sales campaign without follow-ups makes zero sense, trust me I work at Growbots – and this is what we do for a living.
8. Automate your outreach
After you finish writing your first cold sales email, and you’ve got your follow-ups ready, you need to send them.
You should automate your outreach, not just for the sake of not having to remember about sending all your emails, but also because some of the tools (like Growbots) can optimize your email sending time for you, and in turn improve your open rate.
Also, you’ll have access to analytics, and it’s priceless because data allows you to make smart decisions. And since it’s the beginning of your outbound sales journey, checking stats regularly is key to success.
Do you think we are missing something? Maybe you’re an outbound sales expert and you have some tips for writing your first cold sales email? Feel free to share them!
Before you leave, here’s a cold email template that we use in our outbound sales campaigns. It works for us, it might work for you, so feel free to steal it 🙂