Sportspeople need to warm up before they start running or jumping. And so does… the email address you use in outreach.
Actually, have you ever wondered why some emails perform better than others, or why some amazing emails land in spam while junk ones fill in your inbox?
A little hint here: it often has little to do with the content of the email itself. The secret lies in email warm up, indeed.
Today, we’ll touch base on email warm up: its benefits and basics for making it work.
What is email warm up?
Shortly put, it’s the process of gradually “warming up” and increasing your sending volume from a new email address while keeping a close eye on deliverability metrics.
Businesses do that mainly for two reasons:
- To make sure their new email address doesn’t get blacklisted;
- To improve deliverability to the inbox.
And, in turn, to get their sales messages delivered so they can convert.
By warming emails up, you’re essentially teaching the ESPs and ISPs to trust you. And if you’re planning a huge outreach or campaign, you nearly have to do it to be successful.
(Of course, there is a plethora of other factors contributing to whether your sales email will actually reach the inbox. But we’ll focus on email warm up in this post).
In business, there’s nothing worse than sending out an important email only to have it sit unread in someone’s inbox. Or even worse, have it get relegated to the spam folder where it will never see the light of day.
Just imagine spending long hours on planning your campaign and realizing that it all went to waste because none of your emails were ever seen.
Wouldn’t that be the pits?
Of course, it would. This is why email warm up is so important. It’s a process that allows you to put your best foot forward and make sure that when you do send out those important emails, they have the best chance possible of actually being seen.
Warm-Up for Predictable Outcomes
Reach Inboxes, Not Spam Folders
- NO Cost for 3 Inboxes
- Monitoring
- For all email providers
- Deliverability Testing
How to do email warm up?
Improving your sender reputation can be done manually, but it’s a long, tiresome, and rather tedious process. And if you need to do it with a couple of addresses, and you haven’t really used them before, you may be in a pickle.
Fortunately, there are a few software solutions designed to automate the process for you. All you need is to set it once and let it do its job – the app will automatically take care of the rest, from sending rates to inbox placement monitoring.
What are email warmup tools?
Email warmup tool can help you get your account ready to send a high volume of email.
By gradually increasing the number of messages sent and received, these tools can simulate real-life email usage and help you avoid any red flags that could cause your account to be flagged as spam.
In addition, this kind of tools can automatically mark messages as read, reply to messages, and even remove emails from the spam folder if necessary. Exactly what you would do as an admin of that inbox yourself – here, you have it generated and easily scalable.
As a result, email warmup tools can save you a lot of time and hassle when it comes to getting your account ready to send a high volume of email – without any suspicion of any part of the process.
See also 8 Types of Bad Email Subject Lines And What to Try Instead
Meet Warmbots – your email warm up friend
Ever had the frustrating experience of sending an email and getting no response? Or worse, having your emails mysteriously end up in someone’s spam folder?
If you’ve ever wished there was a way to improve your email account’s reputation, Warmbots is for you. Warmbots is a tool that helps improve or rebuild your email account’s reputation by automatically swapping messages with other Warmbots subscribers.
This simple mechanism helps mark your emails as read or recover them from the spam folder, so you can be sure your messages are getting through and your account is gaining reputation – needed for your further campaigns.
Whether you’re looking to improve your business communication, plan on doing any high-volume emailing in the near future, or just want to make sure your emails are getting where they need to go, Warmbots can help.
So why wait? Check it out today and start enjoying the benefits of worry-free email communication.
Warm-Up for Predictable Outcomes
Reach Inboxes, Not Spam Folders
- NO Cost for 3 Inboxes
- Monitoring
- For all email providers
- Deliverability Testing
Start warming your email today
No matter if you are a new sender or have been sending for years, warming up your email is essential to success.
By following some simple steps and taking the time to monitor your progress, you can ensure that your emails are reaching the inbox and being opened by recipients.
And while warming up an email account is the process of slowly increasing your volume and engagement over a period of time, you can streamline or speed it up as there are some email warmup tools that can help automate the process. Warmbots is one of them.
See also Ending In Spam Is Not Fun. 17 tips on How to avoid spam filters when sending emails
Martyna Żegota
Content Manager at Growbots
