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Two Businesses, 12 Months, 35% Growth: Don's Journey with Growbots
Two Businesses, 12 Months, 35% Growth: Don's Journey with Growbots
Don Swope (Sway collective) success story
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The story is written after a year of using Concierge & self-service
My mission is to help B2B companies get more leads and grow their business. I show companies how to use B2B lead generation strategies to drastically grow their business without huge additional effort.
Don, an ambitious entrepreneur, was at a crossroads. With multiple ventures under his belt, he heavily relied on his Friends and Family Network for sales. But there was a ceiling to this approach. He needed a scalable solution, a way to reach a broader audience and grow his businesses. Don recognized the potential of email campaigns as a powerful tool for outreach and growth.
- Don initially struggled with manual email campaigns, facing challenges in crafting effective messages and targeting the right audience
- Growbots’ Concierge Service provided a comprehensive solution, emphasizing collaboration, learning, and refining strategies
- The initial three months with Growbots were about establishing a winning formula, with the team handling 95% of outbound tasks
- By the fourth month, tangible results were evident, with Sway Collective, Don’s primary business, eventually witnessing a 35% growth
- After transitioning to self-service, Don experienced a period of stagnation around the ninth month. However, a return to the Concierge Service enabled refined targeting and messaging, thereby reigniting the campaign’s momentum
- Don’s journey with Growbots highlighted the importance of continuous learning, adaptation, and the value of expert guidance in outbound sales
Learning outbound by himself
For Don, every day was a balancing act. As the driving force behind two businesses, he wore many hats. From overseeing operations to crafting marketing strategies, his responsibilities were diverse and demanding. But as he ventured into the realm of manual email campaigns, he encountered a new beast altogether.
Don initially tried to handle email campaigns manually. The process was tedious, time-consuming, and full of nuances.
Crafting the right message, targeting the right people, ensuring follow-ups… it was all so overwhelming.
Crafting the perfect message wasn’t just about stringing words together; it was an art that required understanding the audience, timing, and the ever-evolving dynamics of digital communication.
Targeting the right audience was another puzzle, with each misstep leading to lost opportunities. And then there was the challenge of ensuring timely follow-ups, a task that demanded meticulous organization and unwavering commitment. Not to mention taking care of technical aspects like deliverability.
Discovering Growbots' Concierge Service
A friend introduced Don to Growbots. Intrigued by its promise, he decided to give it a shot. The Concierge Service, in particular, caught his eye.
The Concierge Service is a specialized program crafted by Growbots for businesses like Don’s, which might lack the time, expertise, or resources to kickstart or expand their outbound sales. This service wasn’t just about sending emails; it was a comprehensive package that promised a holistic approach to outbound sales.
In terms of results, the first three months were framed as a period of exploration and establishing the “winning formula.” While positive ROI in the initial months was a possibility, it wasn’t the primary expectation. Instead, this period was about learning, testing, and refining strategies. During that time, the Growbots team took care of 95% of the outbound tasks, allowing Don to learn and adopt the best practices.
Considering Concierge? Focus on your core business while we will deal with your outbound marketing activities.
However, the service wasn’t taking everything out of Don’s hands. Recognizing that he knew his business best, the Concierge Service emphasized collaboration. Don would be integral during check-in calls, evaluating results with a dedicated consultant, brainstorming A/B test ideas, and agreeing on subsequent steps.
What I would say to any small business who’s looking to do outbound sales, this is the fastest way to flatten the learning curve. The easiest way to get your message out and start making sales. Do it with the Concierge service. It’s a no-brainer.
After the third month, Don was provided with a strategy blueprint – a campaign designed to consistently achieve the target Warm Reply Rate. At that point, with a comprehensive understanding of outbound strategies, he chose to transition to self-service. He was now equipped to effectively manage his campaigns, ensuring adherence to all the best practices
Reaping the Rewards
The transformative power of Growbots’ approach was evident in the results Don experienced. Sway Collective, his primary venture, saw an impressive 35% surge in growth.
In my primary business, Sway Collective, we grew about 35% since we started using Growbots which was absolutely huge for us. And then my other company, Bulldog, which is a startup, and we started using Growbots right out of the gate and… we were able to achieve a couple hundred thousand sales.
The journey to success, however, wasn’t instantaneous. It took four months before Don saw the first significant results. Many would have given up or doubted the process, but Don’s perseverance was unwavering. He attributed this endurance to the consistent guidance and insights from the Growbots team.
At first, it was just one successful deal, then another, and before we knew it, the numbers started multiplying. We got five, then ten, and it just kept going and going
The true essence of this success story lay beyond mere statistics. Don had managed to break the barriers of his initial network, tapping into new markets and demographics. The relationships he forged weren’t fleeting; they were robust, promising long-term collaborations and business opportunities.
And… they weren’t just one-time deals. They were the beginning of a long-term relationship with every client that we’ve acquired so far.
Revisiting the Concierge Service
Every business, no matter how successful, encounters periods of stagnation. For Don, after months of successful campaigns, there was a noticeable slowdown. The strategies that once yielded impressive results were no longer as effective. It was a crucial juncture, and Don knew he had to act swiftly to maintain the momentum.
When I started to see it slow down was when I started to get a little worried and maybe I wanted to adjust or tweak either the copy of the message or maybe a different target within my niche industry. And so, again, just to kind of expedite the timeline of how to A and B test that was why I went back to Concierge Service for a month.
He recognized that in the ever-evolving world of business, strategies need periodic reassessment and refinement. It was this proactive mindset that led him back to Growbots’ Concierge service. Collaborating closely with Don, they began a thorough analysis of his campaigns.
One of the first areas of focus was the target audience. While Don had a clear idea of his Ideal Client Profile (ICP), the Concierge team helped him delve deeper. They segmented the audience further, identifying specific personas within companies. This granular approach allowed for more tailored messaging, ensuring that each communication felt personal and relevant.
With a refined target audience in place, the next step was to revisit the messaging. The Concierge team worked with Don to craft communications that spoke directly to the needs and aspirations of each segment. They moved away from generic messages, focusing instead on creating resonant content that addressed specific pain points and offered tangible solutions.
The impact of these refinements was immediate. Don’s campaigns, which had been slowing down, regained their momentum.
Don, a multifaceted entrepreneur, faced challenges scaling his businesses beyond his immediate network. He initially tried manual email campaigns but found them tedious and lacking in expertise. Introduced to Growbots’ Concierge Service, Don embarked on a collaborative journey that emphasized learning and refining outbound strategies.
The first three months were dedicated to establishing a winning formula, with Growbots handling the majority of the tasks. By the fourth month, Don began to see tangible results, with his primary business, Sway Collective, growing by 35%. However, after experiencing a period of stagnation, Don revisited the Concierge Service. With their expertise, he refined his target audience and messaging, leading to renewed success. Through Growbots, Don not only achieved impressive growth but also built lasting business relationships.