Amplemarket vs Mailshake: Which Is Best For Your Business?

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Amplemarket vs Mailshake

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Considering whether to go with Amplemarket or Mailshake? Selecting the correct software for email automation is a major decision for small businesses looking to expand.

This article delves into the Amplemarket vs Mailshake debate and tackles a crucial question: Which tool is superior for email automation and other applications? We’ll also analyze which one provides the best value for your investment and is the most suitable for a company of your size with your resources.

In the article below, we’ll explore all the common uses and thoroughly examine the essential features of Amplemarket and Mailshake. We’ll also make a comparison with an alternative option that might be more suitable in specific situations. Let’s get into it!

Amplemarket vs Mailshake – similarities and differences

Amplemarket and Mailshake are platforms for email automation and lead generation that share a lot of similarities. They can both be used for similar tasks, making use of features like campaign management, email outreach, and reporting. However, it’s the way these features work in each product that can make a big difference for potential buyers. On top of that, their pricing plans are quite distinct. Let’s dive into the specifics.

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Amplemarket vs Mailshake – is there a better alternative for email automation?

Both Amplemarket and Mailshake can help you achieve your goals. But, depending on your specific needs, there are other options worth considering.

If you’re leading a small business that is aiming for growth, Growbots is a more cost-effective alternative.

It offers all the features of Amplemarket and Mailshake for email automation and lead generation, and it goes the extra mile with unique and superior solutions like Concierge service, a feature not commonly found in competitive tools. This service is specifically designed for businesses, especially small ones, that might not have the luxury of time, expertise, or resources to experiment with their outbound sales strategies.

The Concierge service is a comprehensive 3-month program, encompassing platform subscription, deliverability optimization, technical setup, campaign design, ongoing A/B testing, and proactive outreach to over 2,000 potential leads. The collaborative nature of this service ensures businesses provide vital insights about their operations, which Growbots uses to craft tailored campaigns. This bespoke approach ensures that the outreach resonates with the unique characteristics of a business and its target audience.

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While the initial 3 months focus on testing and establishing a winning formula, the insights gained are invaluable for refining the outbound sales approach. In a market where many tools offer generic solutions, Growbots’ Concierge service stands out, making it an ideal choice for businesses that cannot afford trial and error in their outreach efforts.

This, combined with their top-tier customer support, positions Growbots as a superior alternative to their outbound sales tools.

Taking this under consideration, Growbots delivers a significantly better return on your investment.

Amplemarket vs Mailshake for email automation – differences

In this part of the article, we’ll dive deep into the details of each product’s functionality. This will help you determine which tool, either Amplemarket or Mailshake, is the ideal choice for your specific use case.

Amplemarket vs Mailshake – campaign management

For most businesses, campaign management is what they think about first when choosing an email automation tool.

That’s why it’s critical to consider whether the campaign management in Amplemarket or Mailshake is going to meet your requirements better.

Let’s look at how the campaign management works in Amplemarket vs in Mailshake:

In the area of campaign management, Amplemarket offers a multi-channel strategy. This allows sales teams to manage email, phone, and social media campaigns from a unified platform.

The integration of these channels simplifies the campaign process, reducing the need for multiple tools.

AI optimization within the platform aids in managing these campaigns efficiently, enabling sales representatives to concentrate more on selling and less on administrative tasks.

Meanwhile, Mailshake’s campaign management tools are designed to streamline the email campaign process. Users can quickly set up outreach campaigns, reaching out to multiple sales prospects simultaneously. The platform offers a powerful mail merge feature, allowing for the insertion of personalized text and links tailored to each recipient. This personalization is key to increasing engagement rates.

Additionally, Mailshake intelligently maximizes email deliverability. It does this by automatically pausing email sequences when a recipient replies, unsubscribes, or if an email bounces, thus maintaining the integrity of your contact list.

Which one is better then? Well, to be frank – you should check out how the campaign management works in Growbots. You will surely feel the difference in terms of how easy it is to use it in order to achieve your goals:

In Growbots, setting up campaigns is a streamlined process. Users can define their target audiences and craft personalized messages with ease. The platform automates outreach, allowing emails to be scheduled according to the prospects’ time zones, ensuring timely delivery.

Growbots enables the creation of unlimited email templates and sequences, with detailed information about prospects available for full personalization. This goes beyond standard custom fields, providing a more tailored approach to each campaign.

Furthermore, Growbots supports multichannel sequences with the inclusion of manual tasks such as LinkedIn touches, phone calls, and other custom tasks, offering a more personalized approach in the lead generation process.

The platform also features a Shared Inbox, allowing users to manage and reply to all responses from outbound campaigns in one place. This feature helps in maintaining a streamlined communication flow.

Another helpful feature besides automated follow-ups and scheduling tools is the OOO rescheduling – Growbots automatically reschedules campaigns sent to prospects who are out of office, based on the date mentioned in their auto-reply, meaning that users don’t have to remember to reschedule the emails manually.

Amplemarket vs Mailshake – email outreach

Another crucial aspect for email automation is the availability of email outreach. How do Mailshake and Amplemarket stack up in terms of this feature? Let’s compare:

Amplemarket’s email outreach feature is designed to maximize the effectiveness and personalization of cold emailing strategies.

The platform enables the creation of multichannel outreach sequences, allowing users to connect with their prospects across various channels including email, social media, and phone calls. This integration of multiple touch-points aims to maximize selling opportunities and engagement with prospects.

Furthermore, Amplemarket provides dynamic fields for personalization at scale, ensuring each communication is tailored and relevant, thereby enhancing the chances of positive engagement. To streamline the process, the platform offers pre-built sequences and proven templates, which users can adapt to their business needs, reducing the time spent on email and sequence creation.

Additionally, for those who prefer a blend of automation and personal touch, Amplemarket allows the addition of manual tasks between sequences.

Meanwhile, Mailshake offers specialized tools for email outreach, designed to improve the effectiveness of communication with prospects. The platform allows users to set up and manage email campaigns efficiently, automating follow-ups to ensure consistent engagement with prospects. Follow-ups continue until a prospect becomes a lead, and the system automatically halts follow-ups for unsubscribed or bounced contacts, enhancing the focus on receptive audiences.

An integral part of Mailshake’s outreach capability is the Lead Catcher feature. It enables users to manage leads directly within Mailshake, marking leads as won or lost, and responding to them through the platform. This tool provides a comprehensive view of each prospect’s interactions, including all emails, social messages, and phone calls they’ve received, streamlining the lead management process.

Additionally, users can create follow-up emails as replies to earlier messages or as completely new emails, giving flexibility in how they continue conversations with prospects.

Once again, before making a choice between Mailshake and Amplemarket, especially if email outreach is significant for your needs, I strongly recommend you explore Growbots first. Why?

Growbots enhances email outreach with its advanced functionalities. The platform’s AI Template Generator is designed to create personalized and compelling email templates, tailored specifically to target audiences, streamlining the messaging process for businesses and minimizing time spent on content creation.

The Warmbots feature significantly boosts email deliverability. It operates by automatically exchanging messages with other inboxes, progressively increasing the daily message count. This activity improves inbox sender reputation, ensuring emails are marked as important and avoiding spam folders, thus facilitating successful email campaigns and enhancing ROI potential.

Beyond template creation, Growbots provides extensive personalization options. With tools like spintaxes and custom fields, emails can be individualized for each recipient, making every message feel unique and relevant. This degree of personalization, coupled with a comprehensive database of verified prospects, establishes Growbots as a leading solution for businesses seeking impactful and personalized email outreach.

As you can see, when it comes to email outreach, Growbots might be a better option compared to both Mailshake and Amplemarket, even if it’s a less well-known solution.

Amplemarket vs Mailshake – reporting

Last, but not least, we have reporting. Being able to monitor the performance is essential as it allows for continuous refinement of strategies, leading to more targeted and effective sales efforts.

Both Amplemarket and Mailshake have their own dashboards, but they offer different insights in each.

Amplemarket offers detailed analytics through its Overview Page, providing users with a comprehensive view of their email activities. This includes real-time insights into metrics such as new leads contacted, emails sent, open and reply rates, and the overall success of email campaigns.

The analytics feature is designed to help users monitor and adjust their strategies for optimal performance.

Mailshake’s analytics offer insightful data for users to understand and optimize their email campaigns. The Engagement Report is a key feature in this regard. It allows users to view all interactions with their campaigns over a specified period. This report provides a graphical representation of critical metrics like email sends, opens, clicks, replies, unsubscribes, and bounces.

In addition to engagement metrics, Mailshake offers the Productivity Report, which provides a deep dive into the team’s productivity. This report showcases data per team member, covering aspects such as new leads generated, won and lost leads, the number of contacted prospects, and a breakdown of completed tasks by type.

Another aspect of Mailshake’s analytics is the Lead Drivers Report. This report sheds light on which parts of the email campaign are most effective in converting prospects into leads.

Now, you might be wondering if that’s all there is to reporting. Well, not exactly.

Let’s compare how Growbots measures up against Mailshake and Amplemarket in this aspect:

While understanding campaign performance is a standard feature, Growbots takes it a notch higher.

It offers detailed insights, allowing businesses to make more informed decisions than they might with other tools. Key metrics available include Sent, Opened, Clicked, Replied (excluding automatic replies), and Warm replies (marked as positive responses by Growbots’ algorithm).

Charts provide a visual representation of these metrics, accessible in the Dashboard section for overall results and for each campaign separately, along with numerical statistics for specific campaigns, templates, and sequences.

Additionally, Growbots provides customized reporting solutions to cater to specific business needs. The Custom Reports and Reports Unlimited services enable businesses to receive tailored data sets, informing outbound strategies with fresh data delivered directly to their inbox. These services offer daily, weekly, or monthly automated reports, one-off historical data reports, and even large data exports.

Businesses can utilize these reports to analyze results per campaign, sequence, or sender, gain outbound strategy insights, monitor credit spends and timelines, and check deliverability statistics including Warmbots performance.

This level of customization and detail in reporting empowers businesses to focus on high-performing strategies and optimize their outreach efforts effectively.

Sounds interesting, right? You can give Growbots a try for free now!

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Better alternative: what are campaign management, email outreach and reporting like in Growbots?

Amplemarket and Mailshake are well-known choices for email automation. But are they truly the best options?

Let’s sum up how Growbots stands out and why it might be a superior alternative.

  • Users can access over 180M+ continuously updated, verified prospects with advanced targeting criteria, facilitating efficient and targeted lead generation.
  • The platform automates cold email outreach, allowing for more effective and personalized communication with prospects.
  • Automatic enhancement of email deliverability ensures that outreach efforts have a higher success rate.
  • Multichannel sequences including email, LinkedIn touches, and phone calls allow for a diversified and comprehensive outreach strategy.
  • Detailed reporting and split testing features enable users to optimize their campaigns, improving open rates, click-through rates, and overall effectiveness.
  • Flexible pricing models cater to businesses of all sizes, ensuring that Growbots is accessible to startups as well as large enterprises.
  • The Concierge service offers an outsourcing option for businesses with limited resources or those preferring expert assistance in their outbound marketing efforts.
  • Premium support provides strategic advice and support, especially beneficial for users new to outbound marketing.
  • Customer success stories demonstrate Growbots’ effectiveness across various industries, showing its capability to drive growth and enhance outreach strategies.

As you can see, Growbots could be a better alternative to Amplemarket and Mailshake. Want to see it in action? Book a demo now!

Amplemarket vs Mailshake lead generation – differences

When it comes to lead generation, there are some notable distinctions between Amplemarket and Mailshake that you should consider when selecting your email automation tool. Let’s delve deeper into these differences:

Amplemarket serves as a tool for lead generation by integrating a multi-sourced database of 200M contacts.

The platform employs AI-driven prospecting to facilitate precise and efficient lead targeting. Users can leverage AI to define specific customer profiles, utilizing detailed firmographics and demographics. The platform’s AI categorization extends to job titles, company classifications, and more, enabling users to tailor their target audiences with accuracy.

Additionally, Amplemarket’s Buying Intent Signals feature, powered by AI, tracks competitors’ digital footprints, providing actionable insights into potential leads. This tool focuses on identifying leads actively engaging with competitors, offering a more nuanced and effective approach to prospecting than traditional keyword searches.

Mailshake’s lead generation capabilities are enhanced by its Data Finder tool which allows users to find prospects directly within Mailshake. Users can search for prospects using criteria such as job title, company, industry, and location, making it easier to target specific audiences. The prospects found through Data Finder always include an email address and may also feature additional information like names, job titles, company names, and LinkedIn profiles, providing valuable context for outreach campaigns.

Once prospects are identified, users can select and save them using a credit system. This process is user-friendly and includes options to keep scrolling for more data to select additional prospects. The selected prospects can then be added directly to a campaign or exported as a CSV file for further use.

Now, you might be wondering if Amplemarket and Mailshake are the optimal solutions for lead generation. Well, not necessarily. If lead generation is a crucial factor for you, we strongly advise you to explore Growbots. Let’s take a closer look at it.

Better alternative: what is lead generation like in Growbots?

As we briefly mentioned earlier, Amplemarket and Mailshake might not be the optimal options for lead generation.

Growbots offers a robust solution for lead generation, making it a worthy alternative to the tools in question for this specific use case.

Check out what Growbots has in store for lead generation:

While many platforms offer extensive databases, Growbots’ repository of over 180 million verified prospects is a game-changer. This database is continuously updated, providing users with the most current lead information available.

Users can generate and validate prospects while creating a campaign, or employ the Explore feature to independently navigate the database for potential leads. The Explore function provides two distinct views – All Accounts and All Prospects – enabling comprehensive prospect analysis.

The platform’s AI Prospecting feature efficiently sifts through this vast database, identifying high-value leads for your targeted outreach based on your company’s URL, making prospecting as easy as it has never been. The platform provides detailed and accurate information about potential buyers, allowing businesses to tailor their outreach strategies based on insights about their prospects.

This level of intelligence ensures that businesses can approach leads with messages that resonate, increasing the chances of successful conversions. Coupled with its unique email warm-up tool, Growbots ensures that outreach emails not only reach but also resonate with the intended recipients.

Interested in learning more? Book a demo call to explore the possibilities!

Amplemarket vs Mailshake – pricing

Pricing is a significant factor that undeniably plays a crucial role in your decision when selecting a tool for email automation. Amplemarket and Mailshake come with distinctly different pricing plans, and, regrettably, there are various “gotchas” hidden within them.

Let’s have a closer look at the pricing structures of Mailshake and Amplemarket to understand their nuances, starting with Amplemarket:

While Amplemarket doesn’t disclose its pricing directly on the website and interested parties are encouraged to contact their sales team directly for more information, details about their plans can be found on various websites:


Designed for new users to get acquainted with Amplemarket’s platform.

  • Price: $300 per month
  • Features include group onboarding sessions, email and chat support, sales templates playbooks, access to Amplemarket University, and exclusive webinars with a sales expert.

Lead Generation Users

Targeted towards businesses focusing on lead generation.

  • Price: Contact Amplemarket for pricing details
  • Features include 10,000 bulk email credits, 12,000 email address credits per year, and 200 phone number credits per year.

Multichannel Sales Engagement

Suitable for businesses requiring a multichannel approach to sales engagement.

  • Price: $80 per user per month
  • Features include two mailboxes per user, email, dialer & LinkedIn automation, and AI-powered insights, reports, and workflow.

Deliverability Optimization Network

Ideal for businesses seeking to improve email deliverability.

  • Price: Contact Amplemarket for pricing details
  • Features include warm-up network mailboxes and deliverability optimization to stop landing in spam.

Competitive Intelligence

Designed for businesses needing to track competitor activities and gather intelligence.

  • Price: Contact Amplemarket for pricing details
  • Features include tracking competitor activities, competitive intelligence signals, and buying intent level data.

Contact Tracking

For businesses focusing on tracking and monitoring their contacts.

  • Price: Contact Amplemarket for pricing details
  • Features include 1,000 tracking credits per year and the ability to monitor an average of 8,333 contacts per year.

Sales Expert Services

Suited for businesses seeking expert sales advice and training.

  • Price: Contact Amplemarket for pricing details
  • Features include full sales cycle audits, monthly sequence copy review, training sessions, and lead generation review.


Additional services for enhanced customization and scalability.

  • Price: Contact Amplemarket for pricing details
  • Features include additional email address credits, phone number credits, mailboxes, and tracking credits.

Whereas Mailshake offers the following pricing model:

Email Outreach Plan

This plan is targeted towards marketers and founders who need comprehensive email outreach tools.

  • Price: $58/user/mo (billed annually)
  • Features include compatibility with mail accounts from any provider, email warm-up service, support for Gmail/Outlook/SMTP, email personalization, AI email writing with SHAKEspeare, advanced scheduling & throttling, automated email sequences, Lead Catcher, Salesforce/Pipedrive/Hubspot integrations, over 1000 integrations via Zapier, A/B testing, prospects view, 5k list-cleaning credits monthly, up to 5k recipients per campaign, browser extension, email template management, email deliverability setup assistant, and an onboarding call.

Sales Engagement Plan

Best suited for sales teams, this plan includes all the features of the Email Outreach plan with additional tools for enhanced sales engagement.

  • Price: $83/user/mo (billed annually)
  • Additional features include a power phone dialer, LinkedIn automation, lead temperature tracking, 10k list-cleaning credits monthly, capacity for 10k recipients per campaign, unlimited free dialer minutes to North American phone numbers, phone scripts, account level view & organization, custom tasks creation, and priority support.

Data Finder Free Trial

Ideal for those wanting to explore Mailshake’s Data Finder feature without any cost.

  • Price: $0 (50 credits one-time offer)
  • Includes 50 credits to search by job title, company, industry, and location, find names, email addresses, and more, with an upcoming browser extension and export download.

Data Finder Starter Plan

For individuals or small teams looking for more comprehensive data finding capabilities.

  • Price: $49/mo (billed annually)
  • Includes 1,000 credits monthly with all the features of the free trial, plus direct campaign integration with Mailshake’s Engagement Products and customer support.

Data Finder Pro Plan

Aimed at growing teams requiring an increased volume of data finding credits.

  • Price: $99/mo (billed annually)
  • Offers 2,500 credits monthly with all the features of the Starter plan.

Data Finder Enterprise Plan

Best for established teams needing a substantial amount of data finding credits.

  • Price: $249/mo (billed annually)
  • Provides 12,500 credits monthly with all the features of the Pro plan.

Now, how does Growbots stack up this time in terms of value for money? Check out Growbots’s pricing:


  • Base: starting from $49 monthly
  • Additional User: $49/month
  • Additional Email Account: $39/month
  • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)


  • Base: starting from $199 monthly
  • Additional User: $49/month
  • Additional Email Account: $39/month
  • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)


  • Base: Contact us for pricing details
  • Additional User: Contact us for pricing details
  • Additional Email Account: Contact us for pricing details
  • Contacts Add-Ons: Contact us for pricing details


    • Base: starting from $807 for 3 months
    • Additional User: $49/month
    • Additional Email Account: $39/month
    • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)

Amplemarket vs Mailshake – user reviews

When it comes to assessing the strengths and weaknesses of Amplemarket and Mailshake, it’s crucial to consider user feedback. Both tools have received their fair share of positive and negative reviews.

Amplemarket has been recognized for:

However, users mention the following as the disadvantages of the tool:

While Amplemarket excels in certain areas, it may have its drawbacks that users have highlighted. On the other hand, Mailshake has garnered praise for specific features but also faced criticism in certain aspects.

A review mentioning positive aspects of Mailshake:

A review showcasing its drawbacks:

In contrast, Growbots has been gaining favor among users for its well-rounded performance, top-notch support, and overall value for money:

Some generously provide constructive criticism about specific features or their experience, but the Growbots team ensures that every piece of feedback is addressed:

To gain deeper insights into user opinions, explore reviews and testimonials to make an informed choice for your specific needs.

Conclusion – which tool is better for your business, Amplemarket or Mailshake?

Hopefully this post helped you decide whether Mailshake or Amplemarket are more appropriate for your company. As you can see – both of them have their pros and cons.

That being said, Growbots might provide a better value for money and be a better choice for small businesses looking to grow, especially when it comes to email automation and lead generation. If you’re interested in finding more, sign up for a free trial here!

Reach More with Less Effort

Connect with Potential Clients at scale

no prior experience & time required

Find your winning outbound formula with Concierge

no prior experience & time required

Find your winning outbound formula with Concierge

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