How to Write Cold Emails to Investors

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How to Write Cold Emails to Investors

Table of contents

When embarking on an entrepreneurial journey, one of the biggest challenges is securing funding. Cold emailing investors can be a strategic move for startups looking to attract potential funding. With the right approach, these emails can open doors to valuable conversations and, ultimately, investment opportunities. Understanding how to effectively communicate with potential investors through cold emails is therefore a vital skill for any founder.

In this guide, we’ll walk you through the essential components of a cold email crafted to catch the eye of an investor. From building your investor email list to crafting personalized content that resonates, this comprehensive guide will help you navigate the intricacies of cold outreach with confidence.


  1. Cold emails are essential for startups looking beyond their network to engage potential investors and create new opportunities.
  2. Building a curated investor email list aligned with your startup’s sector and values is paramount for effective outreach.
  3. Crafting the perfect cold email involves a blend of professionalism and personal touch, with a concise and compelling subject line vital to grabbing attention.
  4. Personalization and relevance in the email content can significantly increase the chances of catching an investor’s interest.
  5. The opening of the email should hook the investor and succinctly introduce the startup and its vision.
  6. Describing the problem your startup solves and how it does so can intrigue investors who are naturally inclined towards problem-solving opportunities.
  7. Providing evidence of your startup’s value and growth potential is critical to persuading investors of the potential for high returns.
  8. A compelling call to action (CTA) in the email encourages investors to engage further with your proposal.
  9. Including a detailed pitch deck can offer investors deeper insights into your startup’s business plan and potential.
  10. Bullet points enhance clarity and organization in the email, making key points more digestible.
  11. Using psychological techniques can boost responses, while understanding the technical aspects, like SPF and DKIM records, ensures email deliverability.
  12. Researching potential investors and tailoring the email to their investment history and preferences increases the likelihood of success.
  13. Professionalism and credibility are non-negotiable. Emails must reflect seriousness and dedication to the business.
  14. Persistent, non-intrusive follow-up strategies are essential for standing out from other entrepreneurs.
  15. Handling rejections with professionalism can provide valuable feedback and improve future outreach strategies.
  16. Avoiding common pitfalls like failing to follow-up, sending generic emails, or not demonstrating potential investment returns is crucial.
  17. Tracking results and continuously optimizing the cold emailing strategy is key to securing investment.
  18. To streamline your cold emailing process and maximize your chances of securing investor funding, sign up for a Growbots trial. Benefit from our automated platform that offers personalization at scale, ensures your emails hit the mark, and provides valuable insights to continually refine your outreach strategy.

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Understanding the Importance of Cold Emails

Cold emails are more than just a means to an end; they are a crucial part of an overall strategy for startups seeking to make powerful connections with the right people. Unlike warm networking, cold emailing allows you to reach investors outside your immediate circle, potentially leading to fresh opportunities. As such, understanding the significance of cold outreach is the first step to creating an email that investors will want to read.

Cold B2B emails have an average open rate of 24%, emphasizing the significance of crafting compelling subject lines to draw the recipient’s attention


Why not see how cold emails fit into a larger marketing strategy? Learn more about it in our detailed article on Cold Email Marketing.

Building Your Investor Email List

Before crafting your email, you need to know whom you’re addressing. Building a list of potential investors requires thorough research and strategic selection. Consider investors who have a history of betting on companies in your sector and those aligned with your startup’s vision and values. Proper list segmentation ensures that your cold emails are reaching the most suitable prospects.

LinkedInNetworking & Direct SearchUse keywords and filters
AngelListStartup & Investor ProfilesLook for industry preferences
Industry EventsAttend & NetworkCollect business cards and contact information
DatabasesUse Investor DatabasesAccess to vetted investor contacts

Crafting the Perfect Cold Email

The art of crafting the perfect cold email lies in striking a balance between professionalism and personal touch. Start with a clear and compelling subject line—this is your first and possibly only chance to make an impression. The content of your email should be concise, highlighting the most intriguing aspects of your business proposal.

Subject LineA compelling teaser of the email’s intent
IntroductionBriefly introduce the startup
Value PropositionState what sets the startup apart
Investment InvitationEncourage engagement or a meeting

Personalization and Relevance

Personalization is the key to making your cold email stand out. Addressing your recipient by name and demonstrating that you’ve done your homework on their investment style will show that you’re serious about your request. Relevance, too, cannot be understated; your email should resonate with the specific interests of the investor.

Personalized emails are shown to be opened 4%-5% more than generic ones, emphasizing the importance of addressing the recipient directly and referencing their achievements or interests


Tips for PersonalizationWhy It’s Effective
Reference past investmentsShows alignment with interest
Cite recent articles or talksDemonstrates research
Tailor value propositionIndicates thoughtfulness and strategy

Learn about the effectiveness of personalized content in our guide on Effective Call to Action in Emails.

The Opening: Introducing Yourself and Your Startup

Your opening sentence needs to hook the investor immediately. Introduce yourself and your startup succinctly, paving the way for a deeper conversation. Demonstrate that you’re not just looking for any investor; you’re looking for a partner who shares your vision and can contribute to your startup’s growth.

Opening ElementFunctionNote
Your credentialsEstablish legitimacyHighlight relevant experience
Startup’s visionShow purposeConvey the bigger picture
Unique offeringEmphasize uniquenessClearly state USP

For insights on perfecting the initial pitch to investors, check our extensive resources on Sales Prospecting.

Emails with a consistent theme between the content and the landing page can boost conversion rates by up to 50%, emphasizing the need for a coherent message in the email opening


Describing the Problem and Your Solution

Investors are problem-solvers by nature and are always on the lookout for businesses that bring innovative solutions to the table. In your cold email, concisely describe the problem you’ve identified and how your startup addresses it. A clear explanation of your solution’s unique value proposition can pique the interest of potential investors.

Emphasize your startup’s strong aspects by learning from our article on 17 Reasons Your Outbound Emails Go to Spam and How to Fix It.

Problem-Solution DynamicsImportance
Clearly Defined ProblemEstablishes need for the solution
Differentiated SolutionHighlights how the startup stands out
Evidence of ValidationDemonstrates market fit and potential

Showcasing Your Startup’s Value and Potential

Every investor is looking for potential unicorns – startups that promise high returns. When emailing investors, be prepared to showcase evidence of your startup’s value and growth potential. Mention any existing traction, such as customer testimonials or revenue, to build credibility.

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Need tips on how best to present your startup’s growth potential? Get inspired with our insights from The Essential Guide to Sales Engagement Platforms.

Value HighlightsDescription
Market Size & PotentialMarket research data and projections
TractionUser growth, revenue numbers, or other KPIs
Competitive AdvantagesUnique technology or strategic partnerships

The Importance of a Strong Call to Action (CTA)

A compelling call to action can make the difference between an opened email and a partnership. A targeted CTA encourages the reader to take the next step, whether it’s replying to your email or scheduling a call to discuss further. It should be clear, concise, and easy to act upon.

Discover the intricacies of a persuasive call to action with examples in our guide on Killer Email Campaign First Message.

Effective CTAsFunction
“Schedule a Call”Direct and time-sensitive
“View Our Pitch Deck”Provides more detailed information
“Reply with Your Interest”Encourages a conversation

If you want to get to know ins and outs about creating the best call to action, read our article: How to Write an Effective Call to Action in Emails.

Attachment of Pitch Deck

Attaching a well-prepared pitch deck to your cold email can provide investors with a detailed insight into your startup. It should cover key points of your business plan and forecast, clearly explain what you need the investment for, and show how you plan to generate a return on investment.

Pitch Deck EssentialsDetails
Business ModelOutline how the startup will make money
Market AnalysisInclude data and trends to back market potential
Team OverviewHighlight the expertise and experience of key team members

Understand more about perfecting and including a pitch deck in your cold email through our discussion on Create Better Sales Pitch Decks.

Email Content: Dos and Don’ts

In the body of your cold email, clarity and relevance take precedence. Always cater your content to the individual investor, highlighting what you know about their portfolio and interests. Avoid using buzzwords or jargon that can dilute the message, and keep things as specific as possible.


  • Be brief and to the point.
  • Utilize white space for clarity.
  • Use a professional yet conversational tone.
  • Prove credibility with evidence of traction or endorsements.
  • Provide a clear CTA.


  • Don’t use excessive industry jargon.
  • Avoid long paragraphs.
  • Don’t forget to proofread.
  • Avoid hyperbole and unrealistic claims.
  • Don’t be too pushy.

For vital insights into crafting outstanding email content, check out our article on Avoid Email Spam Filters with Outreach Emails.

Use of Bullet Points for Clarity

Bullet points are an effective way to present complex information in a digestible format. Coming across as organized and clear, they can enhance the readability of your email, ensuring that the key points stand out.

Bullet points advantages:

  1. Improved clarity
  2. Better organization
  3. Highlight key facts 

For advice on structuring effective bullet points, refer to our insights regarding Outbound Sales: The Ultimate Guide.

Psychological Techniques to Enhance Responses

Incorporating elements of psychology into your cold email can greatly increase your chances of receiving a response. Use principles of persuasion, such as the scarcity principle or social proof, to make your proposal more appealing. Also, consider the timing of your email, as it can have a significant impact on open rates.

Emails that address the recipient’s recent achievements or shared interests can foster a sense of personal connection, potentially doubling response rates.


Timing techniques and their impact on email engagement can be explored in our guide on When Is the Best Time to Send Cold Emails.

Psychological TechniqueApplicationImpact
ReciprocityOffer valuable information upfrontEncourages a response
Social ProofName-drop interested partiesValidates the startup’s potential
AuthorityHighlight endorsements and credentialsEstablishes credibility
ScarcityIndicate a limited investment opportunityUrges investors to act quickly

Technical Aspects: SPF and DKIM Records

The technical side of emailing is often overlooked but is crucial for ensuring your message lands in the right inbox. Setting up SPF and DKIM records helps authenticate your email, thus preventing it from being flagged as spam.

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For an in-depth look at these technical considerations, please review our article on What Is Email Deliverability?.

Technical AspectPurposeImpact on Cold Emailing
SPF RecordAuthorizes sending servers for your domainPrevents emails from being marked as spam
DKIM RecordAdds a digital signature for authenticationEnhances trust in the legitimacy of the email

Researching Potential Investors

Gathering information about your potential investors can improve the success rate of your cold emails. Understand their investmnt history, preferred communication styles, and the types of startups they are interested in. Tailor your email to these specifics to make your pitch more effective.

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Start research with our insights on 6 Secrets to Successful Sales Prospecting.

Research ComponentsWhy It Matters
Investment HistoryIndicates preferences and patterns
Focus AreasHelps tailor the pitch to their interests
Recent DealsShows current market activity and trends

The Role of Professionalism and Credibility

Establishing a sense of professionalism and credibility in your cold email is non-negotiable. Use professional language, offer clear evidence of your startup’s potential, and maintain a tone that reflects your sincerity and dedication to your business.

Tips on how to project professionalism and credibility through your emails can be further explored in our content on Cold Email vs Cold Call.

Professionalism/Credibility ElementDescription
Grammar and SpellingEnsure error-free content
Layout and FormattingKeep the email clean and skimmable
Business MetricsInclude key figures to support the narrative
Press Coverage/TestimonialsHighlight third-party validation

Follow-Up Strategies

Persistence in follow-up can set you apart from others. Without being intrusive, gently remind investors about your initial contact and express your continued interest in discussing your proposal further. A well-timed follow-up can be just as crucial as the cold email itself.

Sending the first follow-up within 2 to 5 days after the initial email can increase reply rates by up to 31%.

Discover how to create an impactful follow-up strategy with our guide on Email Follow-Up Strategy That Works.

Follow-Up IntervalSuggested Action
1 WeekGently remind of the initial communication
2 WeeksProvide additional information or update
1 MonthOffer a last chance to talk before moving on

Handling Rejections and Feedback

Rejection is part of the cold emailing process, but how you handle it is essential. Take any feedback provided seriously, and see rejections as opportunities to improve your approach. Stay respectful and professional in all communications, and use feedback to refine your strategy for future outreach.

Learn from our insights on Challenges Faced by Sales Development Reps to better handle rejection and feedback.

Response to RejectionImportance
GratitudeMaintains professionalism and courtesy
OpennessLeaves possibility for future interaction
Incorporation of FeedbackAllows for continuous improvement

Common Pitfalls in Cold Emailing Investors

Several common pitfalls can derail your efforts when cold emailing investors. These include failing to follow-up, sending generic emails, or forgetting to show how their investment could generate returns. Avoiding these mistakes is crucial for a successful investment acquisition strategy.

For more details on what to avoid, check our guidelines on Why People Ignore Your Cold Sales Emails.


Securing investment through cold emails requires a mix of persuasion, preparation, and perseverance. By providing a personalized and relevant email that resonates with the investor’s interests and demonstrates your startup’s potential, you stand a better chance of receiving positive responses. Remember to track your results and continuously optimize your approach for the best outcomes.

no prior experience & time required

Find your winning outbound formula with Concierge

no prior experience & time required

Find your winning outbound formula with Concierge

your email setup check

Be compliant with the newest Google & Yahoo regulations

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