The SaaS industry is currently growing more than ever. According to recent research, the market is expected to reach a value of 720.44 billion USD by 2028.
How to use this potential to grow your SaaS business, improve your outbound sales process, and increase your customer lifetime value?
No matter if you are just starting out as one of SaaS startup founders or your SaaS company is already generating a great recurring revenue, there are many resources that you can take advantage of in order to achieve the above.
In this article, we are going to share with you 15 best SaaS sales books that will change your perspective on sales techniques and help you on your SaaS journey.
leave no lead unexplored
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What is this book about?
The SaaS Sales Method by Fernando Pizarro is a great resource not only for those who are in need of learning sales basics but also entrepreneurs who have a strong knowledge on subscription-based products and sales management. In the book, the author explains the science of selling and how SaaS has forced sales processes to change and shares details about the actual science that goes into selling SaaS solutions.
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Why is this book useful?
After reading this book, you will gain an understanding of the moments that matter most to your customers and how to create your process to meet their needs. Moreover, this book will be particularly interesting for newcomers to the SaaS sales industry.
What is this book about?
Having trouble coming up with offer examples and email and call templates? If so, you should give this book a go! Besides numerous examples of sales pitches, the author, Steli Efti, gives a great insight into the ins-and-outs of selling in the SaaS industry. If you want to learn how to quickly validate your idea before developing your product or how to convert free trial users into paying customers, this book is for you.
Why is this book useful?
SaaS Sales For Startup Founders will provide you with concrete tips on how to sell your SaaS solution more effectively at the pro level. It will be especially useful for people with absolutely no sales background. Nevertheless, it will take to another level with effective tips on leveling up the sales game.
What is this book about?
Developed as a joint effort between top experts and sales reps from Close, PandaDoc, Vidyard, and LeadFuze, The 2020 Startup Sales Playbook is a valuable resource for anyone interested in learning how to get more customers for their SaaS businesses. This book will take on an interesting journey in the sales game.
Why is this book useful?
This book will become your go-to playbook for valuable insights and tactics into sales hiring, acquiring customers, as well as creating and optimizing your selling process. The fascinating thing about this book is that it gives the whole range of sales flavor firsthand by experts, with actual pieces of advice, modern email campaigns, etc.
What is this book about?
Trish Bertuzzi is a founder of The Bridge Group, which she established in 1998. She wrote The Sales Development Playbook as a result of her passion for inside sales and the vast experiences she gained over 30+ years. If you are on the lookout for a resource full of stories, strategies, examples, and tools that you can utilize in your SaaS company, this book will make a great read for you.
Why is this book useful?
The lecture in this book will help you establish the right business model for your company. What is more, SaaS marketers will find something for themselves.
What is this book about?
If you are analytically minded, you will most definitely enjoy the lecture on our next recommendation. The Sales Acceleration Formula, by Mark Roberge, outlines how to develop effective sales strategies based on data and, as a result, grow your company’s revenue and build a winning sales team.
Why is this book useful?
As a founder, you probably want your business to become a successful and ground-breaking solution. Mark Roberge is an MIT alum who has achieved it, building a $100 million business using a unique methodology that he shares with his readers in his book. Need more convincing? Check out the book’s reviews and find out for yourself.
Seek, pick, and reach
Connect with your potential customers
- 180m+ contacts
- Advanced filtering
- Multichannel sequences
- CRM integrations
What is this book about?
Why isn’t my business growing faster? What is hyper-growth, and how to get there? If you find yourself asking those questions, you should definitely read this book written by Aaron Ross and Jason Lemkin. The authors explain in detail the growth strategies of SaaS companies such as HubSpot, Marketo, and Salesforce and leave you with a step-by-step guideline on how to create a successful growth strategy on your own.
Why is this book useful?
After reading From impossible to inevitable, you will be able to turn your goals into a concrete plan that will lead your company and team into inevitable success.
What is this book about?
The cloud is an integral part of the Software as a service (SaaS) industry. This is why our next recommendation is Behind the Cloud, written by Marc Benioff, the CEO of Salesforce. In his book, Marc provides an inside look into the story behind the creation and development of his $50 billion cloud software company.
Why is this book useful?
Behind the Cloud makes a compelling read as it showcases the exact strategies that lead Benioff and his team to grow SalesForce into the world’s fastest-growing software company in less than a decade.
See also: We scaled our sales lead generation operation by 200% in 4 steps (and so can you)
What is this book about?
Businesses that want to remain competitive in the modern world need fast growth. This book, published by Intercom, offers valuable insights into scaling sales teams and revenues. Throughout the lecture, you will find tried and tested strategies and frameworks used by Intercom that will help you no matter if you want to get your business off on the right foot or scale an existing solution.
Why is this book useful?
Intercom on Sales doesn’t solely focus on frameworks and growth strategies. The book will broaden your perspective on the aspects that are important in a sales hire process and effective collaborations.
Don't have time or will to learn? Focus on your core business while we will deal with your outbound marketing activities.
What is this book about?
What are the opportunities of the relationship era of sales and marketing? This question is addressed in the book written by Daniel H. Pink, in which he gives sales advice on all the different ways that the selling process can become more humane and how to boost sales success.
Why is this book useful?
We recommend To Sell Is Human due to its philosophical take on the sales approach and business growth. It makes an excellent complement addition to other recommendations in this article.
Enabling Top-Performing Sales Teams
What is this book about?
Enabling Top-Performing Sales Teams contains insights, ideas, and proven methods from sales leaders of top subscription-based companies such as Zoom, SalesLoft, and Pendo.
Why is this book useful?
You should reach for this book if you want to learn how the fastest growing organizations onboard, train and develop their sales teams and how to utilize those methods for your organization. With the help of this book, you will have a better picture of how to implement and improve sales strategy.
What is this book about?
Similar to The Sales Acceleration Formula, Data-Driven Sales focuses on methodologies to utilize data that you can use as a SaaS founder to grow your business. With contributions from 10 SaaS experts, this book covers topics such as pricing, automating outbound, sales forecasting, and hiring.
Why is this book useful?
Read it to discover actionable tips for improving every element of your SaaS sales process. Literally, every chapter of this book takes you on a trip on how the company overcame all challenges on the way to success. All pieces of advice are not generic at all!
See also: 17 Sales Influencers You Should Follow.
What is this book about?
Written in cooperation between Aaron Ross and Marylou Tyler, Predictable Revenue is another excellent resource with insights on how to future-proof the sales process in your SaaS company. Besides proven tips and tricks, the authors cover topics such as the fatal sales mistakes of CEOs, Sales VPs, and sales reps and the development of self-managing sales teams.
Why is this book useful?
Despite the fact that the book was published in 2011, it still continues to be an excellent source of SaaS insights, especially since some of the tips included in the book have become industry standards.
What is this book about?
Customer Success is an obligatory title for everyone involved in the SaaS industry. In this book, Nick Mehta, Dan Steinman, and Lincoln Murphy cover different aspects of customer success and demonstrate how subscription-based companies can leverage customer success for themselves.
Why is this book useful?
It might be worth your while to give this book a try if you’d like to build a sales machine with a focus on your business’ customers and inbound sales, make such an approach a proper investment, and reap its profits in the long run.
What is this book about?
Have you ever come across the problem of boosting your business faster and more efficiently? The Sales Handbook is an amazing roadmap of frameworks, recommendations, and sales strategies that are industry and experience-tested! The authors give a clear picture of sales team extension and how to implement modern sales techniques.
Why is this book useful?
When reading this book, you will feel as if you are reading diaries by successful sales readers. The best thing about it is that every story comes with a piece of practical advice. One more feature that makes this book stand out among others is the focus on real-time sales and modern solutions.
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- Multichannel sequences
- A/B testing
What is this book about?
Written by a SaaS content writer, Kelsey Yarnell, “Kicking SaaS: 101 Founders On What It Takes to Launch a Software as a Service” is a book based on over 100 of interviews Kelsey conducted with SaaS founders trying to answer the question: What does it really take to launch a software as a service?
By identifying the mistakes entrepreneurs make in starting a software as a service, the book hopes to guide aspiring founders so that they can avoid them. However, as it turns out, there are more than just common mistakes that SaaS founders share. Founders who succeed on the path to profitability share also common mindsets, insights, and strategies.
Why is this book useful?
“Kicking SaaS” is for anyone that would like to sell not only SaaS and software, but any product to be honest. There are many good tips in this book that everyone should read when starting a software as a service. SaaS founders should read this book for advice, strategies, and mindsets that will help them start a successful business.
Need more inspiration?
Check out the video done by Antti Laitinen, a YouTuber summarizing best books on sales and personal development, and discover even more inspiring books that will help you as a business owner to improve the sales processes in your digital enterprise.
In the current SaaS environment, it is crucial to stay on top of all the nuances. Thankfully, the knowledge and lessons learned from the industry thought-leaders are literally at your fingertips. We believe that the above book recommendations will help you transform your approach when it comes to building your own SaaS sales team and, as a result, learn the best practices and improve your sales tactics. However, if you are looking for a quick and sustainable way to increase your sales, make sure to test our all-in-one lead generation platform for free.
Martyna Żegota
Content Manager at Growbots
