Apollo vs Zoominfo: Which Is Best For Your Business?

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Trying to decide between Zoominfo and Apollo.io for your email automation needs in 2024? It’s an important choice for growing small businesses.
In this article, we dive into the Apollo vs Zoominfo comparison and address a key question: Which platform is better for email automation and other uses? We’ll evaluate which one offers greater value for your money and fits best with a business of your scale and resources.

Below, we’ll cover all typical uses and closely review the key features of both tools. Additionally, we’ll contrast these with another option that might be more appropriate in certain circumstances. Let’s dive in!

Similarities and differences

Apollo.io and Zoominfo are both tools designed for email automation and lead generation, offering many comparable features. They are equipped to handle similar tasks, utilizing capabilities such as campaign management, email outreach, and reporting. Yet, the distinct implementation of these features in each platform can significantly influence the decision-making of prospective customers. Additionally, their pricing structures differ noticeably. What are the differences between Apollo and its competitor? Let’s delve into the details.

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Zoominfo vs Apollo – is there a better alternative for email automation?

Both tools are capable of helping you meet your goals. However, for specific requirements, you might want to compare Apollo and Zoominfo as well as explore additional choices.

For small businesses focusing on growth, Growbots emerges as a more budget-friendly option.

It encompasses all functionalities of the tools in question for email automation and lead generation, while also offering exclusive and enhanced features like Concierge service, a feature not commonly found in competitive tools. This service is specifically designed for businesses, especially small ones, that might not have the luxury of time, expertise, or resources to experiment with their outbound sales strategies.

The Concierge service is a comprehensive 3-month program, encompassing platform subscription, deliverability optimization, technical setup, campaign design, ongoing A/B testing, and reaching out proactivly to over 2,000 potential leads. The collaborative nature of this service ensures businesses provide vital insights about their operations, which Growbots uses to craft tailored campaigns. This approach ensures that the campaigns resonate with the unique characteristics of a business and its target audience.

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While the initial 3 months focus on testing and establishing a winning formula, the insights gained are invaluable for refining the outbound sales approach. In a market where many tools offer generic solutions, Growbots’ Concierge service stands out, making it an ideal choice for businesses that cannot afford trial and error in their outbound sales efforts.

This, combined with their top-tier customer support, positions Growbots as a superior alternative to their outbound sales tools.

With this in mind, Growbots provides a markedly more advantageous return on investment.

Apollo vs Zoominfo for email automation – differences

In this section, we’ll thoroughly explore the features of each product so that you can decide between Apollo vs Zoominfo Salesos.

Campaign management

For many businesses, campaign management is a top priority when selecting an email automation tool.

Therefore, it’s important to evaluate if the campaign management that Apollo and Zoominfo offer aligns more closely with your needs.

Let’s compare them based on their campaign management functionalities:

Apollo.io is a sales intelligence tool that enables creation and handling email sequences, making sure that cold email activities are well-organized and efficient. Its sequence function lets users automate their campaigns for regular and timely interactions with potential clients.

Furthermore, Apollo uses “Plays” feature to deliver comprehensive automation, allowing users to streamline manual processes and efficiently reach out to their target contacts on a larger scale.

On the other hand, Zoominfo ensures easy campaign management by allowing its users to create targeted email campaigns based on specific audience segments, set up behavior-based triggers that notify sales teams when contacts engage, and design auto-responding emails with specified conditions make Zoominfo a great choice for both sales and marketing teams.

So, which is superior? Honestly, you might want to consider the campaign management in Growbots. Its ease of use and effectiveness in helping you achieve your objectives is noticeable:

Growbots simplifies the process of creating campaigns. Users can easily select their target audience and craft customized messages. The platform’s automation feature schedules emails according to the recipients’ time zones, ensuring they’re received at the right time.

The platform offers unlimited options for email templates and sequences. It provides detailed insights about prospects for highly personalized campaigns, going beyond basic customization.

Additionally, Growbots makes lead generation seamless with multichannel sequences, incorporating manual tasks like LinkedIn engagements, phone calls, and other specific tasks, allowing for a more individualized approach.

Growbots also includes a Shared Inbox, which consolidates all outbound campaign responses in one place, streamlining communication.

Another notable feature is the OOO rescheduling. Growbots automatically postpones campaigns for recipients who are out of office, as indicated in their auto-replies, removing the need for users to manually reschedule these emails.

Email outreach

An essential factor for email automation is the presence of the email engagement feature. What are the key differences between Apollo and Zoominfo in this area? Let’s delve into this:

Apollo.io provides its users can craft personalized emails, leveraging templates and snippets to ensure that their messages resonate with recipients.

The platform also integrates AI-assisted email writing, helping users craft compelling messages. Furthermore, Apollo.io supports multi-channel engagement, allowing users to connect with potential clients not only through email but also via phone calls and LinkedIn. Next, let’s compare Zoominfo.

In terms of email engagement, Zoominfo is one of the leading tools which means that Zoominfo takes this feature a level up. Users customize email templates using the Engage feature, automate follow-up reminders to ensure no lead is left behind, efficiently nurture leads through automated touchpoints, and shorten sales cycles by leveraging automated emails as virtual sales reps.

Yet, if you think Zoominfo is the way to go, particularly if email outreach is a critical element for you, we highly suggest you consider Growbots. Here’s why:

Growbots enhances email outreach with its advanced functionalities. The platform’s AI Template Generator is designed to create personalized and compelling email templates, tailored specifically to target audiences, streamlining the messaging process for businesses and minimizing time spent on content creation.

The Warmbots feature significantly boosts email deliverability. It operates by automatically exchanging messages with other inboxes, progressively increasing the daily message count. This activity improves inbox sender reputation, ensuring emails are marked as important and avoiding spam folders, thus facilitating successful email campaigns and enhancing ROI potential.

Beyond template creation, Growbots provides extensive personalization options. With tools like spintaxes and custom fields, emails can be individualized for each recipient, making every message feel unique and relevant. This degree of personalization, coupled with a comprehensive database of verified contact information, establishes Growbots as a leading solution for businesses seeking impactful and personalized email communication.

As you can see, in terms of email outreach, Growbots may emerge as a more suitable choice over both Zoominfo and Apollo, despite being a lesser-known option.

Zoominfo vs Apollo.io – reporting

Finally, we come to reporting. Monitoring performance is key, as it enables ongoing strategy refinement for more effective and targeted sales initiatives.

Both Zoominfo and Apollo.io offer their respective dashboards, each providing distinct insights. Let’s compare Apollo.io possibilities in this area first.

Like Zoominfo, Apollo.io enables users to assess the effectiveness of email campaigns, with an emphasis on monitoring Open, Click, and Response rates. These metrics can be accessed directly from a Sequence, a Contact’s profile, or the Analytics page.

The app offers an extensive overview of email data, and users can apply filters to view specific Users, Emails, Sequences, or Contacts.

Zoominfo, comparing to its competitor, enables tracking touchpoints and engagement with prospects, monitoring open rates, click-through rates, and conversion metrics.

Furthermore, Zoominfo gives the possibility to identify which content resonates best with a specific audience, and gain insights into lead behavior and preferences.

You might be thinking, is that everything about reporting? Not quite.

Let’s see how Growbots stacks up against the tools in question in this regard:

While understanding campaign performance is a standard feature, Growbots takes it a notch higher.

It offers detailed insights, allowing businesses to make more informed decisions than they might with other tools. Key metrics available include Sent, Opened, Clicked, Replied (excluding automatic replies), and Warm replies (marked as positive responses by Growbots’ algorithm).

Charts provide a visual representation of these metrics, accessible in the Dashboard section for overall results and for each campaign separately, along with numerical statistics for specific campaigns, templates, and sequences.

Additionally, Growbots provides customized reporting solutions to cater to specific business needs. The Custom Reports and Reports Unlimited services enable businesses to receive tailored data sets, informing outbound strategies with fresh data delivered directly to their inbox. These services offer daily, weekly, or monthly automated reports, one-off historical data reports, and even large data exports. This is yet another aspect that makes Growbots stand out from Zoominfo and its competitor.

Businesses can utilize these reports to analyze results per campaign, sequence, or sender, gain outbound strategy insights, monitor credit spends and timelines, and check deliverability statistics including Warmbots performance.

This level of customization and detail in reporting makes Growbots the ideal choice for businesses seeking to focus on high-performing strategies and optimize their outbound sales efforts effectively.

Intriguing, isn’t it? Why not try Growbots for free now!

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Better alternative: what are campaign management, email outreach and reporting like in Growbots?

Apollo and Zoominfo are popular picks for email automation. However, the question remains: are they really the top choices?

Here’s a summary of why Growbots might be the better option:

  • Users can access over 180M+ continuously updated, verified prospects with advanced targeting criteria, facilitating efficient and targeted prospecting.
  • The platform automates cold emailing, allowing for more effective and personalized communication with prospects.
  • Automatic enhancement of email deliverability ensures that outbound efforts have a higher success rate.
  • Multichannel sequences including email, LinkedIn touches, and phone calls allow for a diversified and comprehensive outreach strategy.
  • Detailed reporting and split testing features enable users to optimize their campaigns, improving open rates, click-through rates, and overall effectiveness.
  • Flexible pricing models cater to businesses of all sizes, ensuring that Growbots is accessible to startups as well as large enterprises.
  • The Concierge service offers an outsourcing option for businesses with limited resources or those preferring expert assistance in their outbound marketing efforts.
  • Premium support provides strategic advice and support, especially beneficial for users new to outbound marketing.
  • Customer success stories demonstrate Growbots’ effectiveness across various industries, showing its capability to drive growth and enhance outbound sales strategies.

From this, it’s clear that Growbots may be a more effective alternative compared to both tools.

Interested in experiencing it firsthand? Schedule a demo today!

Lead generation – differences

Regarding lead generation, it’s important to note the clear differences between Apollo.io vs Zoominfo when selecting a tool for email automation. Let’s examine these variations in more detail:

Apollo offers a vast contact database that is continuously updated. It claims to be the world’s most current lead database with a collection of over 265 million contacts.

Apollo.io is known for its sales intelligence tools with detailed and accurate information about potential buyers. They have a feature that uses artificial intelligence to help businesses identify and focus on high-value leads and companies. A dedicated Chrome extension makes Apollo.io convenient for users as it can be accessed from various platforms.

You can also use Apollo to identify companies that align with the characteristics of your best customers. Then, you can create lists of these contacts for future engagement campaigns or to export for use in other tools.

Compared to Apollo, ZoomInfo provides an extensive database with over 500 million companies and professionals. It supports targeted prospect engagement and territory planning with its vast repository of contacts.

The platform’s SalesOS and Intent features provide data-driven insights and identify potential high-intent customers, enhancing productivity and the identification of imminent buyers. Real-time alerts and data enrichment capabilities ensure the continual acquisition of quality contacts, while integration with various sales and marketing platforms, including CRM systems, streamlines the lead generation process.

These are the differences between Zoominfo vs Apollo in terms of lead generation. That being said, if lead sourcing is a key consideration for you, it’s worth taking a closer look at Growbots.

Better alternative: what is lead generation like in Growbots?

As touched upon before, if you’re looking for a prospecting tool, there is another alternative you should consider.

Growbots provides a strong option for generating new leads, positioning it as a compelling choice over these tools for this particular need.

Discover the offerings of Growbots for prospecting:

While many platforms offer extensive databases, Growbots’ repository of over 180 million verified prospects and their email addresses is a game-changer. The database is continuously updated, providing users with the most current contact data available. Additionally, Growbots offers seamless integration with CRMs like Salesforce among other tools, allowing for the improvement of the overall workflow.  

Users can generate and validate prospects while creating a campaign, or employ the Explore feature to independently navigate the database for potential leads. The Explore function provides two distinct views – All Accounts and All Prospects – enabling comprehensive prospect analysis.

The platform’s AI Prospecting feature efficiently sifts through this vast database, identifying high-value leads for your targeted outreach based on your company’s URL, making prospecting as easy as it has never been. The platform provides detailed and accurate information about potential buyers, allowing businesses to tailor their outreach strategies based on insights about their prospects.

This level of intelligence ensures that businesses can approach leads with messages that resonate, increasing the chances of successful conversions. Coupled with its unique email warm-up tool, Growbots ensures that outreach emails not only reach but also resonate with the intended recipients.

Curious to find out more? Schedule a demo call to see what it can do!


The cost is a major consideration that significantly influences your choice when looking for a email automation tool. Apollo and Zoominfo have quite different pricing models, and unfortunately, there are some less obvious caveats within them.

Let’s examine the pricing details of Apollo and Zoominfo more closely, starting with Apollo pricing:

Free Plan

This plan is ideal for those wanting to explore Apollo.io’s features without any cost.

  • Price: $0/mo
  • Features include unlimited email credits (with a limit of 10,000/month per account), 60 mobile credits per year, 120 export credits per year, basic sequence automation with a 2 sequence limit, basic filters, buying intent with a 1 intent topic limit, AI-assisted email writing with a 5k words monthly limit, LinkedIn extension, and more.

Basic Plan

A comprehensive plan that offers more advanced features.

  • Price: $59/mo (billed annually)
  • Features include unlimited email credits (with a minimum of 120,000/year per account), 900 mobile credits per year, 12,000 export credits per year, and additional features like the ability to select 10,000 records at a time, buying intent with a 6 intent topics limit, job changes, and more.

Professional Plan

A plan designed for professionals seeking advanced tools and features.

  • Price: $99/mo (billed annually)
  • Features include unlimited email credits (with a minimum of 120,000/year per account), 1,200 mobile credits per year, 24,000 export credits per year, and additional features like no sequence limit, uncapped sending limits with SendGrid, advanced reports & dashboards, and more.

Organization Plan

A robust plan tailored for larger organizations.

  • Price: $149/mo (for a minimum of 5 users, billed annually)
  • Features include unlimited email credits (with a minimum of 120,000/year per account), 2,400 mobile credits per year, 48,000 export credits per year, and additional features like buying intent with a custom amount of intent topics, AI-assisted email writing with a 1M words monthly limit, and more.

In comparison, Zoominfo pricing is as follows:


Targeted towards businesses seeking basic but powerful tools, the Professional+ plan is ZoomInfo’s entry-level option.

  • Price: Under $15,000/year
  • Features include access to the customer database, direct dial contacts, tailored prospect lists and alerts, enhanced filtering options, and more.
  • Offers a free trial for risk-free testing before purchase.


Designed for businesses needing advanced data insights, the Advanced+ plan builds upon the Professional+ plan.

  • Price: Significantly higher than the Professional+ plan, exact cost available upon contact with the sales team.
  • Features include everything in the Professional+ plan, plus location data, org charts, social media profile links, tech adoption insights, purchasing intent data, website visitor data, and better filtering options.

While ZoomInfo offers a range of comprehensive features, its pricing, starting at just under $15,000/year for the Professional+ plan, may be a significant investment for small businesses. It’s essential for these businesses to consider their budget, the necessity of ZoomInfo’s features, potential ROI, alternative options, and their growth plans before deciding if ZoomInfo is a financially viable solution for them.

So, how does Growbots compare in terms of getting value for your money? Take a look at the pricing for Growbots:


  • Base: starting from $49 monthly
  • Additional User: $49/month
  • Additional Email Account: $39/month
  • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)


  • Base: starting from $199 monthly
  • Additional User: $49/month
  • Additional Email Account: $39/month
  • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)


  • Base: Contact us for pricing details
  • Additional User: Contact us for pricing details
  • Additional Email Account: Contact us for pricing details
  • Contacts Add-Ons: Contact us for pricing details


    • Base: starting from $807 for 3 months
    • Additional User: $49/month
    • Additional Email Account: $39/month
    • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)

User reviews

Evaluating Apollo and Zoominfo involves looking at user feedback, which reveals both tools’ strengths and shortcomings. Each has garnered a mix of praise and criticism.

Exemplary positive review about Apollo:

Review showcasing Apollo’s drawbacks:

While Apollo shines in some areas, it also has areas of concern as pointed out by users. Conversely, Zoominfo is applauded for certain functionalities but isn’t without its faults.

Zoominfo stands out as a valuable tool, underscored by positive reviews like the one below:

However, users mention the following as the disadvantages of the tool:

In comparison, Growbots is increasingly popular among users for its comprehensive efficiency, exceptional support, and overall value:

Some generously provide constructive criticism about specific features or their experience, but the Growbots team ensures that every piece of feedback is addressed:

For a more thorough understanding, it’s beneficial to review user feedback and testimonials, helping you choose the best tool for your needs.

Conclusion – which tool is better for your business, Apollo or Zoominfo?

This article aimed to assist you in determining if Zoominfo or Apollo is the right fit for your B2B business. As evident, each has its advantages and disadvantages.

However, Growbots could offer better value for your investment and be a more suitable option for small businesses focused on growth, particularly for email automation and lead generation.

To explore further, consider signing up for a free trial here!

Reach More with Less Effort

Connect with Potential Clients at scale

no prior experience & time required

Find your winning outbound formula with Concierge

no prior experience & time required

Find your winning outbound formula with Concierge

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