Zoominfo vs YesWare: Which Is Best For Your Business?

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Zoominfo vs Yesware

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Considering whether to go with Zoominfo or YesWare? Selecting the correct software for email automation is a major decision for small businesses looking to expand.

This article delves into the Zoominfo vs YesWare debate and tackles a crucial question: Which tool is superior for email automation and other applications? We’ll also analyze which one provides the best value for your investment and is the most suitable for a company of your size with your resources.

In the article below, we’ll explore all the common uses and thoroughly examine the essential features of Zoominfo and YesWare. We’ll also make a comparison with an alternative option that might be more suitable in specific situations. Let’s get into it!

Zoominfo vs YesWare – similarities and differences

Zoominfo and YesWare are platforms for email automation and lead generation that share a lot of similarities. They can both be used for similar tasks, making use of features like campaign management, email outreach, and reporting. However, it’s the way these features work in each product that can make a big difference for potential buyers. On top of that, their pricing plans are quite distinct. Let’s dive into the specifics.

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Zoominfo vs YesWare – is there a better alternative for email automation?

Both Zoominfo and YesWare can help you achieve your goals. But, depending on your specific needs, there are other options worth considering.

If you’re leading a small business that is aiming for growth, Growbots is a more cost-effective alternative.

It offers all the features of Zoominfo and YesWare for email automation and lead generation, and it goes the extra mile with unique and superior solutions like Concierge service, a feature not commonly found in competitive tools. This service is specifically designed for businesses, especially small ones, that might not have the luxury of time, expertise, or resources to experiment with their outbound sales strategies.

The Concierge service is a comprehensive 3-month program, encompassing platform subscription, deliverability optimization, technical setup, campaign design, ongoing A/B testing, and proactive outreach to over 2,000 potential leads. The collaborative nature of this service ensures businesses provide vital insights about their operations, which Growbots uses to craft tailored campaigns. This bespoke approach ensures that the outreach resonates with the unique characteristics of a business and its target audience.

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While the initial 3 months focus on testing and establishing a winning formula, the insights gained are invaluable for refining the outbound sales approach. In a market where many tools offer generic solutions, Growbots’ Concierge service stands out, making it an ideal choice for businesses that cannot afford trial and error in their outreach efforts.

This, combined with their top-tier customer support, positions Growbots as a superior alternative to their outbound sales tools.

Taking this under consideration, Growbots delivers a significantly better return on your investment.

Zoominfo vs YesWare for email automation – differences

In this part of the article, we’ll dive deep into the details of each product’s functionality. This will help you determine which tool, either Zoominfo or YesWare, is the ideal choice for your specific use case.

Zoominfo vs YesWare – campaign management

For most businesses, campaign management is what they think about first when choosing an email automation tool.

That’s why it’s critical to consider whether the campaign management in Zoominfo or YesWare is going to meet your requirements better.

Let’s look at how the campaign management works in Zoominfo vs in YesWare:

ZoomInfo simplifies campaign management by allowing its users to create targeted email campaigns based on specific audience segments, set up behavior-based triggers that notify sales teams when prospects engage, and design auto-responding emails with specified conditions.

Meanwhile, Yesware’s email automation allows for the creation and management of multi-channel campaigns. Users can schedule automated or manual emails, calls, LinkedIn messages, or custom touches for thoughtful follow-up.

This multi-channel approach allows users to either complete a list of manual touches for the day or automate follow-up altogether, ensuring a more personalized connection with buyers.

Which one is better then? Well, to be frank – you should check out how the campaign management works in Growbots. You will surely feel the difference in terms of how easy it is to use it in order to achieve your goals:

In Growbots, setting up campaigns is a streamlined process. Users can define their target audiences and craft personalized messages with ease. The platform automates outreach, allowing emails to be scheduled according to the prospects’ time zones, ensuring timely delivery.

Growbots enables the creation of unlimited email templates and sequences, with detailed information about prospects available for full personalization. This goes beyond standard custom fields, providing a more tailored approach to each campaign.

Furthermore, Growbots supports multichannel sequences with the inclusion of manual tasks such as LinkedIn touches, phone calls, and other custom tasks, offering a more personalized approach in the lead generation process.

The platform also features a Shared Inbox, allowing users to manage and reply to all responses from outbound campaigns in one place. This feature helps in maintaining a streamlined communication flow.

Another helpful feature besides automated follow-ups and scheduling tools is the OOO rescheduling – Growbots automatically reschedules campaigns sent to prospects who are out of office, based on the date mentioned in their auto-reply, meaning that users don’t have to remember to reschedule the emails manually.

Zoominfo vs YesWare – email outreach

Another crucial aspect for email automation is the availability of email outreach. How do YesWare and Zoominfo stack up in terms of this feature? Let’s compare:

In terms of email outreach, Zoominfo lets its users customize email templates using the Engage feature, automate follow-up reminders to ensure no lead is left behind, efficiently nurture leads through automated touchpoints, and shorten sales cycles by leveraging automated emails as virtual sales reps.

Meanwhile, For email outreach, Yesware automates the sending of pre-written emails based on time or specific actions. This tool helps with planning, sending, and keeping track of personalized email messages and campaigns.

It makes sure the right message gets to the right person at the best time. For example, it can send an email automatically if there’s no response for a few days or after a prospect downloads something.

Once again, before making a choice between YesWare and Zoominfo, especially if email outreach is significant for your needs, I strongly recommend you explore Growbots first. Why?

Growbots enhances email outreach with its advanced functionalities. The platform’s AI Template Generator is designed to create personalized and compelling email templates, tailored specifically to target audiences, streamlining the messaging process for businesses and minimizing time spent on content creation.

The Warmbots feature significantly boosts email deliverability. It operates by automatically exchanging messages with other inboxes, progressively increasing the daily message count. This activity improves inbox sender reputation, ensuring emails are marked as important and avoiding spam folders, thus facilitating successful email campaigns and enhancing ROI potential.

Beyond template creation, Growbots provides extensive personalization options. With tools like spintaxes and custom fields, emails can be individualized for each recipient, making every message feel unique and relevant. This degree of personalization, coupled with a comprehensive database of verified prospects, establishes Growbots as a leading solution for businesses seeking impactful and personalized email outreach.

As you can see, when it comes to email outreach, Growbots might be a better option compared to both YesWare and Zoominfo, even if it’s a less well-known solution.

Zoominfo vs YesWare – reporting

Last, but not least, we have reporting. Being able to monitor the performance is essential as it allows for continuous refinement of strategies, leading to more targeted and effective sales efforts.

Both Zoominfo and YesWare have their own dashboards, but they offer different insights in each.

Zoominfo enables tracking touchpoints and engagement with prospects, monitoring open rates, click-through rates, and conversion metrics.

Furthermore, Zoominfo’s analytics can be used to identify which content resonates best with a specific audience, and gain insights into lead behavior and preferences.

Analytics capabilities within Yesware provide essential insights into email campaign performance. Key metrics such as email open rates and response rates are readily accessible, enabling sales teams to evaluate and refine their messaging strategies.

Now, you might be wondering if that’s all there is to reporting. Well, not exactly.

Let’s compare how Growbots measures up against YesWare and Zoominfo in this aspect:

While understanding campaign performance is a standard feature, Growbots takes it a notch higher.

It offers detailed insights, allowing businesses to make more informed decisions than they might with other tools. Key metrics available include Sent, Opened, Clicked, Replied (excluding automatic replies), and Warm replies (marked as positive responses by Growbots’ algorithm).

Charts provide a visual representation of these metrics, accessible in the Dashboard section for overall results and for each campaign separately, along with numerical statistics for specific campaigns, templates, and sequences.

Additionally, Growbots provides customized reporting solutions to cater to specific business needs. The Custom Reports and Reports Unlimited services enable businesses to receive tailored data sets, informing outbound strategies with fresh data delivered directly to their inbox. These services offer daily, weekly, or monthly automated reports, one-off historical data reports, and even large data exports.

Businesses can utilize these reports to analyze results per campaign, sequence, or sender, gain outbound strategy insights, monitor credit spends and timelines, and check deliverability statistics including Warmbots performance.

This level of customization and detail in reporting empowers businesses to focus on high-performing strategies and optimize their outreach efforts effectively.

Sounds interesting, right? You can give Growbots a try for free now!

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Better alternative: what are campaign management, email outreach and reporting like in Growbots?

Zoominfo and YesWare are well-known choices for email automation. But are they truly the best options?

Let’s sum up how Growbots stands out and why it might be a superior alternative.

  • Users can access over 180M+ continuously updated, verified prospects with advanced targeting criteria, facilitating efficient and targeted lead generation.
  • The platform automates cold email outreach, allowing for more effective and personalized communication with prospects.
  • Automatic enhancement of email deliverability ensures that outreach efforts have a higher success rate.
  • Multichannel sequences including email, LinkedIn touches, and phone calls allow for a diversified and comprehensive outreach strategy.
  • Detailed reporting and split testing features enable users to optimize their campaigns, improving open rates, click-through rates, and overall effectiveness.
  • Flexible pricing models cater to businesses of all sizes, ensuring that Growbots is accessible to startups as well as large enterprises.
  • The Concierge service offers an outsourcing option for businesses with limited resources or those preferring expert assistance in their outbound marketing efforts.
  • Premium support provides strategic advice and support, especially beneficial for users new to outbound marketing.
  • Customer success stories demonstrate Growbots’ effectiveness across various industries, showing its capability to drive growth and enhance outreach strategies.

As you can see, Growbots could be a better alternative to Zoominfo and YesWare. Want to see it in action? Book a demo now!

Zoominfo vs YesWare lead generation – differences

When it comes to lead generation, there are some notable distinctions between Zoominfo and YesWare that you should consider when selecting your email automation tool. Let’s delve deeper into these differences:

ZoomInfo is a comprehensive lead generation platform, anchored by an extensive database with over 500 million companies and professionals. It supports targeted outreach and territory planning with its vast repository of contacts.

The platform’s SalesOS and Intent features provide data-driven insights and identify potential high-intent customers, enhancing productivity and the identification of imminent buyers. Real-time alerts and data enrichment capabilities ensure the continual acquisition of quality contacts, while integration with various sales and marketing platforms, including CRM systems, streamlines the lead generation process.

Yesware’s lead generation capabilities are primarily centered around its Prospector feature, which grants access to a database of over 100 million business profiles. This tool enables efficient identification and connection with potential buyers, crucial for lead generation.

Prospector allows users to search for customer profiles that match their ideal buyer persona, providing verified contact information such as email addresses, phone numbers, and social profiles. The advanced search filters available in Yesware streamline the process of finding and engaging with suitable leads.

Now, you might be wondering if Zoominfo and YesWare are the optimal solutions for lead generation. Well, not necessarily. If lead generation is a crucial factor for you, we strongly advise you to explore Growbots. Let’s take a closer look at it.

Better alternative: what is lead generation like in Growbots?

As we briefly mentioned earlier, Zoominfo and YesWare might not be the optimal options for lead generation.

Growbots offers a robust solution for lead generation, making it a worthy alternative to the tools in question for this specific use case.

Check out what Growbots has in store for lead generation:

While many platforms offer extensive databases, Growbots’ repository of over 180 million verified prospects is a game-changer. This database is continuously updated, providing users with the most current lead information available.

Users can generate and validate prospects while creating a campaign, or employ the Explore feature to independently navigate the database for potential leads. The Explore function provides two distinct views – All Accounts and All Prospects – enabling comprehensive prospect analysis.

The platform’s AI Prospecting feature efficiently sifts through this vast database, identifying high-value leads for your targeted outreach based on your company’s URL, making prospecting as easy as it has never been. The platform provides detailed and accurate information about potential buyers, allowing businesses to tailor their outreach strategies based on insights about their prospects.

This level of intelligence ensures that businesses can approach leads with messages that resonate, increasing the chances of successful conversions. Coupled with its unique email warm-up tool, Growbots ensures that outreach emails not only reach but also resonate with the intended recipients.

Interested in learning more? Book a demo call to explore the possibilities!

Zoominfo vs YesWare – pricing

Pricing is a significant factor that undeniably plays a crucial role in your decision when selecting a tool for email automation. Zoominfo and YesWare come with distinctly different pricing plans, and, regrettably, there are various “gotchas” hidden within them.

Let’s have a closer look at the pricing structures of YesWare and Zoominfo to understand their nuances, starting with Zoominfo:


Targeted towards businesses seeking basic but powerful tools, the Professional+ plan is ZoomInfo’s entry-level option.

  • Price: Under $15,000/year
  • Features include access to the customer database, direct dial contacts, tailored prospect lists and alerts, enhanced filtering options, and more.
  • Offers a free trial for risk-free testing before purchase.


Designed for businesses needing advanced data insights, the Advanced+ plan builds upon the Professional+ plan.

  • Price: Significantly higher than the Professional+ plan, exact cost available upon contact with the sales team.
  • Features include everything in the Professional+ plan, plus location data, org charts, social media profile links, tech adoption insights, purchasing intent data, website visitor data, and better filtering options.

While ZoomInfo offers a range of comprehensive features, its pricing, starting at just under $15,000/year for the Professional+ plan, may be a significant investment for small businesses. It’s essential for these businesses to consider their budget, the necessity of ZoomInfo’s features, potential ROI, alternative options, and their growth plans before deciding if ZoomInfo is a financially viable solution for them.

Whereas YesWare offers the following pricing model:

Free Forever

Targeted towards sales professionals just starting out. Cost: $0 per seat/month, billed annually. Features include:

  • Basic email open tracking
  • Basic attachment tracking
  • 10 Campaign recipients/month
  • Meeting Scheduler
  • Weekly webinar trainings
  • Email support


Designed for solo sales professionals & small businesses. Cost: $19 per seat/month, billed annually. Features include:

  • Unlimited email open tracking
  • Unlimited email link tracking
  • Unlimited attachment tracking
  • 20 Campaign recipients/month
  • Personal Activity Report
  • Recipient Engagement Report
  • Email and phone support


Suitable for scaling sales teams at high-growth companies. Cost: $45 per seat/month, billed annually. Includes everything in Pro, plus:

  • Remove Yesware branding
  • Unlimited Campaigns
  • Unlimited teams
  • Shared Templates & Campaigns
  • Team reporting
  • Centralized Team Billing
  • Customer Success On-Demand


Ideal for powerhouse sales teams using Salesforce CRM. Cost: $85 per seat/month, billed annually. Includes everything in Premium, plus:

  • Salesforce Inbox Sidebar
  • Salesforce Email Sent Sync
  • Salesforce Email Reply Sync
  • Salesforce Calendar Sync
  • Salesforce Background Sync
  • Bi-Directional Activity Sync
  • Add Contacts to Campaigns
  • Import List Views to Campaigns
  • Salesforce Single Sign-On
  • Trusted IP Ranges
  • Customized Trainings
  • Dedicated Customer Success Manager

Custom Plan

For those needing a tailored plan or pilot program. Includes everything in Enterprise, plus:

  • Security review
  • Legal review
  • Salesforce Force Sync On
  • Managed package reporting
  • Salesforce Customizations
  • Salesforce Event Type / Calendar Sync
  • Prefer Salesforce Contacts over Leads
  • Scan Salesforce alternative email field
  • RingCentral Telephony Integration
  • Pay by invoice
  • Dedicated Customer Success Manager

Now, how does Growbots stack up this time in terms of value for money? Check out Growbots’s pricing:


  • Base: starting from $49 monthly
  • Additional User: $49/month
  • Additional Email Account: $39/month
  • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)


  • Base: starting from $199 monthly
  • Additional User: $49/month
  • Additional Email Account: $39/month
  • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)


  • Base: Contact us for pricing details
  • Additional User: Contact us for pricing details
  • Additional Email Account: Contact us for pricing details
  • Contacts Add-Ons: Contact us for pricing details


    • Base: starting from $807 for 3 months
    • Additional User: $49/month
    • Additional Email Account: $39/month
    • Contacts Add-Ons: 250 credits $75/month or 250 credits $100 (one-time purchase)

Zoominfo vs YesWare – user reviews

When it comes to assessing the strengths and weaknesses of Zoominfo and YesWare, it’s crucial to consider user feedback. Both tools have received their fair share of positive and negative reviews.

Zoominfo has been recognized for:

However, users mention the following as the disadvantages of the tool:

While Zoominfo excels in certain areas, it may have its drawbacks that users have highlighted. On the other hand, YesWare has garnered praise for specific features but also faced criticism in certain aspects.

A review mentioning positive aspects of YesWare:

A review mentioning where they could improve:

In contrast, Growbots has been gaining favor among users for its well-rounded performance, top-notch support, and overall value for money:

Some generously provide constructive criticism about specific features or their experience, but the Growbots team ensures that every piece of feedback is addressed:

To gain deeper insights into user opinions, explore reviews and testimonials to make an informed choice for your specific needs.

Conclusion – which tool is better for your business, Zoominfo or YesWare?

Hopefully this post helped you decide whether YesWare or Zoominfo are more appropriate for your company. As you can see – both of them have their pros and cons.

That being said, Growbots might provide a better value for money and be a better choice for small businesses looking to grow, especially when it comes to email automation and lead generation. If you’re interested in finding more, sign up for a free trial here!

Reach More with Less Effort

Connect with Potential Clients at scale

no prior experience & time required

Find your winning outbound formula with Concierge

no prior experience & time required

Find your winning outbound formula with Concierge

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